Pengaruh Video Content Availability Terhadap Word-of-Mouth Intention Platform Over-the-Top (OTT) Pada Layanan Netflix: Peran Mediasi Perceived Enjoyment, Affective Commitment, dan Habit = The Influence of Video Content Availability on Word-of-Mouth Intention of Over the Top (OTT) Platform on Netflix Service: The Mediating Role of Perceived Enjoyment, Affective Commitment, and Habit

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool

Analisis pengaruh keadilan perusahaan, teori perilaku terencana dan keyakinan individu sebagai pemicu keterlibatan pelanggan dalam electronic negative word of mouth (e-nwom): studi kasus: jasa transportasi KRL commuter line = Analyzing the influence of theory of planned behavior justice theory and individual beliefs as an antecedents of involvment in electronic negative word of mouth enwom communications: case study: KRL commuter line transportation service

Hubungan Media Sosial dan Electronic Word Of Mouth Terhadap Minat Kunjungan Pasien Melalui Brand Awareness di Rumah Sakit Yos Sudarso Padang = The Relationship Between Social Media and Electronic Word of Mouth on Patient Visit Intention Through Brand Awareness at Yos Sudarso Hospital Padang