Analisis efektivitas online advertisement melalui beauty influencer di Youtube terhadap industri kosmetik lokal di Indonesia = Online advertisement through beauty influencer in Youtube on local cosmetic brand: a case study in Indonesia

The Role of Influencer Marketing Towards Trust in the Branded Posts and Urge to Buy Impulsively: Moderation of Persuasion Knowledge (Study of Beauty Influencer) = Peran Influencer Marketing terhadap Kepercayaan pada Unggahan Bermerek dan Dorongan Membeli secara Impulsif: Moderasi Pengetahuan Persuasi (Studi pada Beauty Influencer)

The Role of Influencer Marketing Towards Trust in the Branded Posts and Urge to Buy Impulsively: Moderation of Persuasion Knowledge (Study of Beauty Influencer) = Peran Influencer Marketing terhadap Kepercayaan pada Unggahan Bermerek dan Dorongan Membeli secara Impulsif: Moderasi Pengetahuan Persuasi (Studi pada Beauty Influencer)

Pengaruh Karakteristik Eauty Influencer dan Usefulness of Content terhadap Perilaku Pembelian Produk Kecantikan = The Effect of Eauty Influencer Characteristics and Content Usefulness on Beauty Product Purchase Behavior

Tiktok Influencers Credibility and Gen Z Purchase Intention for Beauty Products: Moderating Role of Materialism = Kredibilitas Influencer Tiktok dan Niat Beli Generasi Z Terhadap Produk Kecantikan: Peran Moderator Materialisme