The Role of Influencer Marketing Towards Trust in the Branded Posts and Urge to Buy Impulsively: Moderation of Persuasion Knowledge (Study of Beauty Influencer) = Peran Influencer Marketing terhadap Kepercayaan pada Unggahan Bermerek dan Dorongan Membeli secara Impulsif: Moderasi Pengetahuan Persuasi (Studi pada Beauty Influencer)

The Role of Influencer Marketing Towards Trust in the Branded Posts and Urge to Buy Impulsively: Moderation of Persuasion Knowledge (Study of Beauty Influencer) = Peran Influencer Marketing terhadap Kepercayaan pada Unggahan Bermerek dan Dorongan Membeli secara Impulsif: Moderasi Pengetahuan Persuasi (Studi pada Beauty Influencer)

Analisis Pengaruh Kredibilitas Influencer terhadap Intention to Buy: Studi Kasus Pada Pengguna Aktif TikTok Pada Kategori Generasi Z di Indonesia = Analysis of the Influence of Influencer Credibility on Intention to Buy: A Case Study on Active TikTok Users in the Generation Z Category in Indonesia

Pengaruh Celebrity-Product Congruence, Source Credibility, Trust, dan Parasocial Relationship terhadap Intensi Pembelian : Peran Food Influencer = The Influence of Celebrity-Product Congruence, Source Credibility, Trust, and Parasocial Relationships on Purchase Intention: The Role of Food Influencers

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)