Pengaruh Perceived Value Terhadap Continuous Purchase Intention Konsumen Pada Live Streaming E-Commerce-Peran Mediasi Consumer Trust Pada Streamer = The Influence Of Perceived Value on Continuous Purchase Intention of Consumers In Live Streaming E-Commerce-The Mediating Role of Consumer Trust in Streamers

Penggunaan Teori Uses and Gratification Terhadap Subscription Intention dan Continuance Intention Konsumen dalam Berlangganan Over-the-top (OTT) Video Streaming Platform Netflix: Studi Pada Milenial dan Gen Z di Jabodetabek = The Uses and Gratification Theory on Consumer Subscription Intention and Continuance Intention in Subscribing to Over-the-top (OTT) Video Streaming Platform Netflix: A Study on Millennials and Gen Z in Jabodetabek

Pengaruh Consumer Perceived Value Terhadap Online Impulse Buying Behavior Melalui Interpersonal Influence (Studi Pada Pengguna Aplikasi Raena) = The Impact of Consumer Perceived Value on Online Impulse Buying Behavior through Interpersonal Influence (Study on Raena Application Users)

Pengaruh Nilai yang Dipersepsikan dan Loyalitas terhadap Niat Pembelian dalam Aplikasi pada Aplikasi Ponsel: Pengguna Aplikasi Komik Digital LINE Webtoon Indonesia = Influence of Perceived Value and Loyalty on Mobile App In-App Purchase Intention: Users of Digital Comic Application LINE Webtoon Indonesia

Understanding The Drivers of Consumers Intention to Use and Recommending Behavior: A Study of Over-the-Top Video Streaming Services Using UTAUT2 Model = Memahami Pendorong Niat Konsumen untuk Menggunakan dan Perilaku Merekomendasikan: Studi tentang Layanan Streaming Video Over-the-Top Menggunakan Model UTAUT2