Pengaruh social media brand-related communication terhadap brand equity dan consumer response pada merek online bootcamp di Indonesia = The influence of social media brand-related communication on brand equity and consumer response towards online bootcamp brands in Indonesia

Effective PR management : a guide to corporate survival / Paul Winner

Strategi marketing public relations pada PT. Sasa Inti dalam meningkatkan brand image Sasa MSG di kalangan ibu rumah tangga muda (studi kasus terhadap kampanye "Micin Social Gang") = Public Relations Marketing Strategy at PT. Sasa Inti in Enhancing Sasa MSG Brand Image Among Young Housewives (Case Study of the `Micin Social Gang” Campaign)

Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands

Analisis Tema Social Media Marketing Pada Cosmetics Brands Menggunakan Topic Modeling: Studi Kasus Pada 4 Cosmetics Brands Di Indonesia = Analysis Of Social Media Marketing Themes Of Cosmetics Brands Using Topic Modeling: Case On 4 Cosmetics Brand In Indonesia