Dyche`, Jill
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Kristian Wahyu Adi Nugroho
Analisis manfaat ekonomis dan risiko implementasi proyek Customer Relationship Management (CRM): Studi kasus PT Telkomsel = Analysis of economic benefit and risk of Customer Relationship Management (CRM) project implementation: Case study PT Telkomsel
Fakultas Ilmu Komputer Universitas Indonesia, 2015
 UI - Tugas Akhir
Simatupang, Batara M.
Customer relationship management (CRM) & customer intelligence pada industri perbankan
Manajemen Usahawan Indonesia, 2003
 Artikel Jurnal
Dicky Ghozali
lmplementasi customer lifetime value (CLV) dalam mengelola profitabilitas klien di perusahaan pelayaran = Implementation of customer lifetime value (CLV) to manage client profitability in maritime industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Theddeus Octavianus Hari Prasetyono
Pengaruh AstraWorld sebagai Customer Relationship Management (CRM) terhadap loyalitas pelanggan Astra Motor Grup = The effect of Astra world as a customer Relationship Management (CRM) to the customer loyalty of Astra Motor Grup
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open