UI - Skripsi Open :: Kembali

UI - Skripsi Open :: Kembali

Persepsi nasabah terhadap kegiatan promosi penjualan produk tabungan Monas PT Bank DKI

Rizky Ameylia Sari; Ixora Lundia Suwaryono, supervisor ([Publisher not identified] , 2008)

 Abstrak

Banking industry has developed well nowadays. There are many banks involved, not only public and private sectors but also investors from foreign countries are welcomed. Compenies have to developed different or unique strategy to exist in global market. Promotion is one way that can be done, because promotion is believed can increase number of selling in a short ? term by giving free sample or incentive to attract consumers interest. PT. Bank DKI held exhibition and ?Undian Berhadiah? as a means to promote their product to the consumer. PT. Bank DKI as a Regional Development Bank (Bank Pembangunan Daerah), always try to maintain their success by maintaining and improving the existance of Tabungan Monas. It can be seen from the portofolio of Tabungan Monas per December 2007 which shows Rp.450 billion or increased 100.89 % compare to previous years. This research tries to analize customer?s perception to sales promotion of Tabungan Monas PT. Bank DKI. This research is a descriptive study which 100 consumers of Tabungan Monas KCU Juanda PT. Bank DKI involved as respondents classified from males or females above 20 years old. Consumers interest in attending exhibition is quite strong promising. It keeps Bank DKI to participate in exhibition to socialize and promote their products.
However, information regarding time and venue of the exhibition had to be paid attention of. Mass media could be used to promote the program. A program Undian berhadiah is proven to give impact in creating customer?s positive perception with Tabungan Monas. Interesting prizes to transparency in drawing proceess has been proved to put consumer trust to big opportunity to win the offered prize. The success of two sales promotion programs make Bank DKI to keep up to date to hold other kind of promotion. Through kinds of creative and innovative sales promotion, Bank DKI can maintain and attract more consumer to their Tabungan Monas.

 File Digital: 10

 Metadata

Jenis Koleksi : UI - Skripsi Open
No. Panggil : S-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
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Penerbitan : [Place of publication not identified]: [Publisher not identified], 2008
Bahasa : ind
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Deskripsi Fisik : xiii, 75 halaman; 29 cm.
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
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S-Pdf 14-17-949673585 TERSEDIA
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