Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Hubungan kepantasan harga, kepuasan pelanggan , loyalitas , dan harga yang dapat diterima : Studi empiris pada perusahaan jasa

([Publisher not identified] , [Date of publication not identified] )

 Abstrak

The vast number of restaurant entrepeneur incite such an intense competitiveness which leads to diversity in practising marketing strategy, one factor that needs to be brought in to attention is pricing, which has become a sensitive subject in the time of global crisis. When something is overpriced, consumer will easily walk away , and when it is low-priced, a doubt about quality will aries . Price of a product or a service will, more often than not , affect consumer's buying decision. Thus it is important for company to be able to place an acceptable price. Yet so far only few researche evaluated"price acceptance" as consequence of customer satisfaction. This research aims to assess the relationship between price fairness, customer satisfaction, loyalty, and price acceptance in a service company. Questionnaires were distributed to respondents by the self-administered questionnaire method and total of 187 completed questionnaries were used in the analysis. The data was then analzed using structural equation modeling. Three of five hypotheses were supported and two others were not supported. This paper alson provides the implications for theoritical and managerial and offers directions for future research.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : JUEKBIS
Subjek :
Sumber Pengatalogan :
ISSN :
Majalah/Jurnal : Jurnal Ekonomi & Bisnis EKOBIS 11 (1) Jan 2010 : 67 - 77
Volume :
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik :
Institusi Pemilik :
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
JUEKBIS TERSEDIA
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