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ABSTRAKAnalisis Situasi Dewasa ini, perawatan wajah dan tubuh penting bagi kaum wanita hingga rela mengeluarkan dana besar. Kosmetik salah satunya, tapi ada beberapa bahan kimia dari kosmetik yang berbahaya bagi kesehatan. Sadar akan bahaya ini, muncullah tren back to nature
mengandalkan perawatan tradisional dengan bahan baku alami yang
teruji membuat tubuh sehat dan bugar. Melihat peluang pada media
online dan jurnalisme kesehatan, maka dibuatlah situs berbasis
kesehatan yang diminati wanita, yaitu kecantikan alami, dikemas
dengan kreatif dan unik. Manfaat dan Tujuan Pengembangan Prototipe
Memberi informasi perawatan wajah dan tubuh dengan bahan alami
yang sehat dan mendalam serta inovasi pada kecantikan Indonesia,
serta meningkatkan apresiasi pada kearifan lokal. Tujuannya
memberi warna baru bagi jurnalisme kesehatan dengan bahasan
feature yang bisa dinikmati dan menjadi alternatif utama dalam
mencari informasi kesehatan dan kecantikan tradisional Indonesia.
Prottotipe yang Dikembangkanm Situs Ayu Indonesia adalah situs kecantikan tradisional Indonesia. Target khalayak adalah wanita berusia 20-35 tahun. Ayu Indonesia dapat diakses di www.ayuindonesia.com. Merupakan situs dinamis yang memiliki konten menarik berisi video tutorial (tips), video animasi, video dan artikel feature mengenai perawatan tubuh dan wajah dengan bahan alami khas Indonesia. Khalayak juga bisa berpartisipasi mengirimkan resep cantik khas daerah yang unik dan sehat, serta berdiskusi di kolom komentar yang telah disediakan tiap rubrik.Evaluasi
Pre-tes media menggunakan kuesioner online yang disebar melalui
email dan social media untuk mengetahui respon khalayak dan
mendapatkan masukan perbaikan situs sebelum launching. Evaluasi
(1) Evaluasi khalayak dengan kuesioner online untuk mengetahui
kesesuaian situs Ayu Indonesia dengan keinginan khalayak. (2)
Evaluasi produk (input, output, outcome) dengan analisis progress
repot dalam rapat redaksi serta kuesioner online untuk khalayak tiap
empat bulan. Anggaran Anggaran Pembuatan Prototipe : Rp 1.750.000
Investasi Awal : Rp 91.300.000 Jumlah Pengeluaran Bulanan : Rp 49.800.000 Jumlah Pengeluaran 1 Tahun : Rp 630.100.000
Perkiraan Pendapatan Tahun Pertama : Rp 624.750.000
Perkiraan Pendapatan Tahun Kedua : Rp 1.530.000.000
Mencapai balik modal 0,13 pada tahun kedua
ABSTRAKSituation Analysis Nowadays, women are willing to spend a large amount of money for facial and body treatments which considered important for them. Cosmetics is one of those treatments, however there are several chemical compound in cosmetics that put health on danger. realizing this fact, there has been a growing trend of back to nature which relies on traditional treatments with natural compound. This natural ingredients are beneficial and give no side effects for health. Seeing at this promising oppotunity for online media and health journalism, thus is created a health-based website that will attract women by informing beauty information that is creatively packaged
Benefits and Goals of Development Prototype
To deliver thorough information regarding facial and body
treatments with natural and healthy ingredients also innovation of
Indonesians beauty, it also tries to increase the appreciation towards
local wisdom. The objective is to bring a new color in health
journalism with feature that can be enjoyed and also can be a main
reference in searching for health information and Indonesia
traditional beauty tips.
Development Prototype
Ayu Indonesia is a website containing Indonesian traditional beauty
secrets. The target audience we set is women with age ranging from
20 years old to 35 years old. Ayu Indonesia can be easily accessed at
www.ayuindonesia.com. This is a modern and interactive website
which has contents of tutorial videos (tips), animation videos, videos
and feature articles on how to do facial and body treatments using
traditional ingredients from Indonesia. Audience can also participate
by sending her beauty tips and share it a comments column that is
provided in every rubric.
Evaluation
For the pre-test media, we use online questionnaire that is spread
through emails and social media to obtain responses from audiences
and to get feedback and insights of the website before its launching.
Evaluation (1) Audience evaluation is using online questionnaire to
check website’s compatibility with audiences’ wants. (2) Product
evaluation (input, output, outcome) by using progress analysis report
at redaction meeting and also online questionnaire for audiences in
every 4 months.
Budget
Prototype establishing : Rp 1.750.000
First Investation : Rp 91.300.000
Total Monthly Expenses : Rp 49.800.000
Expenses in a year : Rp 630.100.000
Predicted income First Year : Rp 624.750.000
Predicted Income Second Year : Rp 1.530.000.000
Return of Investment up to 0,13 per month in the second year
, Situation Analysis
Nowadays, women are willing to spend a large amount of money for
facial and body treatments which considered important for them.
Cosmetics is one of those treatments, however there are several
chemical compound in cosmetics that put health on danger. realizing
this fact, there has been a growing trend of back to nature which
relies on traditional treatments with natural compound. This natural
ingredients are beneficial and give no side effects for health. Seeing
at this promising oppotunity for online media and health journalism,
thus is created a health-based website that will attract women by
informing beauty information that is creatively packaged
Benefits and Goals of Development Prototype
To deliver thorough information regarding facial and body
treatments with natural and healthy ingredients also innovation of
Indonesians beauty, it also tries to increase the appreciation towards
local wisdom. The objective is to bring a new color in health
journalism with feature that can be enjoyed and also can be a main
reference in searching for health information and Indonesia
traditional beauty tips.
Development Prototype
Ayu Indonesia is a website containing Indonesian traditional beauty
secrets. The target audience we set is women with age ranging from
20 years old to 35 years old. Ayu Indonesia can be easily accessed at
www.ayuindonesia.com. This is a modern and interactive website
which has contents of tutorial videos (tips), animation videos, videos
and feature articles on how to do facial and body treatments using
traditional ingredients from Indonesia. Audience can also participate
by sending her beauty tips and share it a comments column that is
provided in every rubric.
Evaluation
For the pre-test media, we use online questionnaire that is spread
through emails and social media to obtain responses from audiences
and to get feedback and insights of the website before its launching.
Evaluation (1) Audience evaluation is using online questionnaire to
check website’s compatibility with audiences’ wants. (2) Product
evaluation (input, output, outcome) by using progress analysis report
at redaction meeting and also online questionnaire for audiences in
every 4 months.
Budget
Prototype establishing : Rp 1.750.000
First Investation : Rp 91.300.000
Total Monthly Expenses : Rp 49.800.000
Expenses in a year : Rp 630.100.000
Predicted income First Year : Rp 624.750.000
Predicted Income Second Year : Rp 1.530.000.000
Return of Investment up to 0,13 per month in the second year
]
S-Betania Gian Rusmayasari.pdf :: Unduh