Buku Teks :: Kembali

Buku Teks :: Kembali

Marketing plans : how to prepare them, how to use them

Malcolm McDonald, Hugh Wilson (John Wiley and Sons, 2011)

 Abstrak

Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Provided by publisher.
"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.802 MCD m
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Chichester: John Wiley and Sons, 2011
Sumber Pengatalogan: LibUI eng rda
ISBN: 9780470669976
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: seventh edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xvi, 573 pages : illustration (some colour) ; 25 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.802 MCD m 01-13-26184 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20355665
Cover