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ABSTRAKSkripsi ini membahas tentang Inovasi Terbuka dalam pelayanan kesehatan, yaitu
keterlibatan pihak ketiga (konsumen) dalam proses inovasi dengan menggunakan
media sosial untuk membantu tingkatan kepuasan pelanggan. Penelitian ini
menggunakan metode kualitatif deskriptif dengan membangun framework pada hasil
penemuan. Hasil penelitian ini menunjukan bahwa penggunaan media sosial
meningkatan kepuasan pelanggan dalam pelayanan kesehatan khususnya dalam hal
penanganan penyakit kronis.
ABSTRACTThis research discusses about how Open Innovation in healthcare system, which is
the involvement of third party (consumer) in innovation process contributes to
customer?s satisfaction level through the use of social media. This research uses
qualitative descriptive method by developing a framework for the findings. The result
of this research proves that the use of Open Innovation in healthcare system by using
social media increases customer?s satisfaction, especially customers with chronic
diseases.;This research discusses about how Open Innovation in healthcare system, which is
the involvement of third party (consumer) in innovation process contributes to
customer?s satisfaction level through the use of social media. This research uses
qualitative descriptive method by developing a framework for the findings. The result
of this research proves that the use of Open Innovation in healthcare system by using
social media increases customer?s satisfaction, especially customers with chronic
diseases., This research discusses about how Open Innovation in healthcare system, which is
the involvement of third party (consumer) in innovation process contributes to
customer’s satisfaction level through the use of social media. This research uses
qualitative descriptive method by developing a framework for the findings. The result
of this research proves that the use of Open Innovation in healthcare system by using
social media increases customer’s satisfaction, especially customers with chronic
diseases.]