[ABSTRAK
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi intensikonsumen dalam membeli tiket kereta api melalui media online. Faktor-faktor yangditeliti meliputi: Perceived Usefulness, Perceived Easy of Use, Web Interface, danSecurity. Penelitian ini dilakukan dengan metode survei, yaitu dengan menyebarkankuesioner kepada responden yang dipilih berdasarkan purposive judgement sampling.Hasil yang didapat dari survei tersebut sebanyak 107 responden di Jakarta dansekitarnya dengan data yang valid dan cukup reliabel untuk dianalisis. Model analisisyang digunakan untuk menguji hipotesa menggunakan analisis regresi berganda. Hasilpenelitian ini menunjukkan bahwa Perceived Easy of Use, Web Interface, dan Securitymemiliki pengaruh yang signifikan terhadap Behavioural Intention (intensi) konsumenuntuk membeli tiket kereta api secara online. Sedangkan, faktor Perceived Usefulnesstidak memiliki pengaruh yang signifikan bagi Behavioural Intention konsumen untukmenggunakan jasa moda transportasi kereta api dengan cara pembelian online ticketing.

---

ABSTRACT
This study aims to analyze the factors that influence consumer intentions to buy a trainticket through the online media. Factors examined included: Perceived Usefulness,Perceived Easy of Use, Web Interface, and Security. The research was conducted byfield survey, by distributing questionnaires to the respondents who were selected basedon purposive judgment sampling. The results of the survey were 107 respondents inJakarta and surrounding areas with the data valid and reliable enough to be analyzed.The analysis model used to test the hypotheses using multiple regression analysis. Theresults of this study indicate that Perceived Easy of Use, Web Interface, and Securityhas a significant influence on Behavioural Intention of consumers to buy train ticketswith online media. Meanwhile, Perceived Usefulness factor has no significant influenceBehavioural Intention for consumers to use the services of railway transportation byway of purchasing online ticketing.;This study aims to analyze the factors that influence consumer intentions to buy a trainticket through the online media. Factors examined included: Perceived Usefulness,Perceived Easy of Use, Web Interface, and Security. The research was conducted byfield survey, by distributing questionnaires to the respondents who were selected basedon purposive judgment sampling. The results of the survey were 107 respondents inJakarta and surrounding areas with the data valid and reliable enough to be analyzed.The analysis model used to test the hypotheses using multiple regression analysis. Theresults of this study indicate that Perceived Easy of Use, Web Interface, and Securityhas a significant influence on Behavioural Intention of consumers to buy train ticketswith online media. Meanwhile, Perceived Usefulness factor has no significant influenceBehavioural Intention for consumers to use the services of railway transportation byway of purchasing online ticketing.;This study aims to analyze the factors that influence consumer intentions to buy a trainticket through the online media. Factors examined included: Perceived Usefulness,Perceived Easy of Use, Web Interface, and Security. The research was conducted byfield survey, by distributing questionnaires to the respondents who were selected basedon purposive judgment sampling. The results of the survey were 107 respondents inJakarta and surrounding areas with the data valid and reliable enough to be analyzed.The analysis model used to test the hypotheses using multiple regression analysis. Theresults of this study indicate that Perceived Easy of Use, Web Interface, and Securityhas a significant influence on Behavioural Intention of consumers to buy train ticketswith online media. Meanwhile, Perceived Usefulness factor has no significant influenceBehavioural Intention for consumers to use the services of railway transportation byway of purchasing online ticketing., This study aims to analyze the factors that influence consumer intentions to buy a trainticket through the online media. Factors examined included: Perceived Usefulness,Perceived Easy of Use, Web Interface, and Security. The research was conducted byfield survey, by distributing questionnaires to the respondents who were selected basedon purposive judgment sampling. The results of the survey were 107 respondents inJakarta and surrounding areas with the data valid and reliable enough to be analyzed.The analysis model used to test the hypotheses using multiple regression analysis. Theresults of this study indicate that Perceived Easy of Use, Web Interface, and Securityhas a significant influence on Behavioural Intention of consumers to buy train ticketswith online media. Meanwhile, Perceived Usefulness factor has no significant influenceBehavioural Intention for consumers to use the services of railway transportation byway of purchasing online ticketing.]