Buku Teks :: Kembali

Buku Teks :: Kembali

Marketing management: a strategic decision-making approach

by John W. Mullins, Orville C. Walker, Jr (McGraw-Hill , 2013)

 Abstrak

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions ? both good and not-so-good ? from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.8 MUL m
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill , 2013
Sumber Pengatalogan: LibUI ind rda
ISBN: 9780071326377
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Eighth edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xxi, 547 pages. ; 26 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
658.8 MUL m 01-15-07571 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20417879
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