Buku Teks :: Kembali

Buku Teks :: Kembali

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler (McGraw-Hill, 2013)

 Abstrak

Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.8 ZEI s
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill, 2013
Sumber Pengatalogan: LibUI ind rda
ISBN: 9780071086967
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Sixth edition
Catatan Seri:
Catatan Umum: Includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: xxvii, 642 pages. : illustration. ; 26 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
658.8 ZEI s 01-15-08181 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20418953
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