Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm
McGraw-Hill, 2000
Buku Teks
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm
McGraw-HIll, 2006
Buku Teks
Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
Buku Teks
Hoffman, K. Douglas
Services marketing: concepts, strategies, and cases
Cengage Learning, 2017
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Payne, Adrian
The essence of services marketing = pemasaran jasa / Adrian Payne; penerjemah Fandy Tjiptono
Andi, , 2003
Buku Teks