UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Efektivitas customer relationship marketing Carrefour loyalitas pada multi retail = The effectiveness of customer relationship marketing in Carrefour multi retail loyalty

Naufalia; Tengku Ezni Balqiah; Rizal Edy Halim; Karto Adiwijaya, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)

 Abstrak

[Perkembangan bisnis ritel yang begitu pesat telah memunculkan persaingan diantara masing-masing perusahaan ritel, khususnya ritel modern di Indonesia. Hal tersebut mengindikasikan persaingan yang semakin ketat diantara perusahaan. Penelitian ini bertujuan untuk mengetahui persepsi pelanggan terhadap aktivitas CRM, yang kemudian mempengaruhi loyalitas pelanggan. Penelitian ini membandingkan loyalitas pelanggan Carrefour terhadap Carrefour itu sendiri serta dua ritel pesaingnya yakni Hypermart dan Giant berdasarkan aktivitas CRM yang dilakukan oleh masing-masing ritel. Hasil pada penelitian ini menunjukkan bahwa Carrefour cukup berhasil memunculkan customer gratitude, namun sebaliknya Carrefour kurang berhasil dalam membangun behavioral loyalty pelanggannya
dibandingkan dengan Hypermart dan Giant.

Retail business development is so rapid has led to competition among the respective retail companies, especially modern retail in Indonesia. This indicates
the increasingly fierce competition among companies. This study aims to determine customer perception of CRM activity, which then affects customer loyalty. This study compares the Carrefour customer loyalty based CRM activities carried out by Carrefour with two retail rival Hypermart and Giant. Results have shown that Carrefour quite managed to bring customer gratitude, but instead
Carrefour less successful in building customer loyalty behavioral compared to Hypermart and Giant.;Retail business development is so rapid has led to competition among the respective retail companies, especially modern retail in Indonesia. This indicates the increasingly fierce competition among companies. This study aims to
determine customer perception of CRM activity, which then affects customer loyalty. This study compares the Carrefour customer loyalty based CRM activities carried out by Carrefour with two retail rival Hypermart and Giant. Results have shown that Carrefour quite managed to bring customer gratitude, but instead Carrefour less successful in building customer loyalty behavioral compared to Hypermart and Giant., Retail business development is so rapid has led to competition among the
respective retail companies, especially modern retail in Indonesia. This indicates
the increasingly fierce competition among companies. This study aims to
determine customer perception of CRM activity, which then affects customer
loyalty. This study compares the Carrefour customer loyalty based CRM activities
carried out by Carrefour with two retail rival Hypermart and Giant. Results have
shown that Carrefour quite managed to bring customer gratitude, but instead
Carrefour less successful in building customer loyalty behavioral compared to
Hypermart and Giant.]

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S62350
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 95 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S62350 14-22-78646362 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20421827
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