UI - Skripsi Open :: Back

UI - Skripsi Open :: Back

Analisis brand equity menurut persepsi peserta asuransi kesehatan PT. X Pasca Rebranding tahun 2011 = Analysis of brand equity according to the insured?s perception in PT. X After Rebranding on 2011 / Anggun Nabila

Anggun Nabila; Dumilah Ayuningtyas, supervisor; Mieke Savitri, examiner; Budi Hartono, examiner ([Publisher not identified] , 2011)

 Abstract

ABSTRAK
Skripsi ini membahas tentang gambaran Brand Equity menurut persepsi peserta
asuransi kesehatan PT. X pasca rebranding yang dilaksanakan pada tahun 2011.
Penelitian ini merupakan penelitian kuantitatif dengan pendekatan cross sectional.
Hasil penelitian menggambarkan bahwa secara umum persepsi peserta asuransi
kesehatan terhadap Brand Equity PT. X adalah baik. PT. X harus meningkatkan
Brand Equity peserta terhadap PT. X.
ABSTRACT
The focus of this study is about description of Brand Equity according to the
insured?s perception in PT. X after rebranding on 2011. This research using
quantitative study with cross sectional approach. The result of this study describes
that over all the insured?s perception about Brand Equity of PT. X is good. From
this result, the researcher suggest that PT. X should improve Brand Equity of the
PT. X to the insured.

 Digital Files: 1

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 Metadata

Collection Type : UI - Skripsi Open
Call Number : S-Pdf
Main entry-Personal name :
Additional entry-Personal name :
Additional entry-Corporate name :
Study Program :
Subject :
Publishing : [Place of publication not identified]: [Publisher not identified], 2011
Cataloguing Source LibUI ind rda
Content Type text
Media Type computer
Carrier Type online resource
Physical Description xvi, 97 pages : illustration ; 28 cm + appendix
Concise Text
Holding Institution Universitas Indonesia
Location Perpustakaan UI, Lantai 3
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Call Number Barcode Number Availability
S-Pdf 14-17-829057509 TERSEDIA
Review:
No review available for this collection: 20440264
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