Ghina Maulanny Gani
Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Nunun Nurulaini
Analisa brand equity rumah sakit islam Jakarta menurut persepsi pelanggan rawat jalan di empat layanan dasar pada tahun 2010.
Universitas Indonesia, 2010
 UI - Tesis Open
Nuzul Inas Nabila
Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila
2015
 UI - Tesis Membership
Ajie Prio Prasetyo
Pengaruh brand equity terhadap brand preference (analisa regresi pengaruh brand equity media berita CNN Indonesia terhadap brand preference) = The impact of brand equity against brand preference regression (analysis of effect of brand equity media news CNN Indonesia against brand preference)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership
Endy Subiantoro
Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis Open