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Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan studi kasus : the body shop Jakarta = Analyzing the factors that influence green purchasing behavior: case study the body shop Jakarta

Julius Andre Candra; Sri Rahayu Hijrah Hati, supervisor; Harryadin Mahardika, examiner; Elevita Yuliati, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)

 Abstract

Tesis ini akan menguji tujuh hipotesis yang akan menunjukkan pengaruh environmental attitude, environmental concern, perceived seriousness of environmental problem, perceived environmental responsibility, peer influence, self-identity in environmental protection dan perceived qualityterhadap green purchasing behaviorproduk ramah lingkungan The Body Shop di Jakarta. Berdasarkan 200 responden dapat diketahui bahwa dari tujuh variabel independen yang diujikan, hanya tiga variabel saja yang terbukti memiliki pengaruh signifikan, variabel tersebut yaitu peer influence, self-identity in environmental protection dan perceived qualityyang memilikipengaruh terhadap green purchase behavior.

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Collection Type : UI - Tesis Membership
Call Number : T-Pdf
Main entry-Personal name :
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Publishing : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
Cataloguing Source LibUI ind rda
Content Type text
Media Type computer
Carrier Type online resource
Physical Description xiii, 84 pages : illustration ; 28 cm + appendix
Concise Text
Holding Institution Universitas Indonesia
Location Perpustakaan UI, Lantai 3
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T-Pdf 15-18-271419319 TERSEDIA
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