UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Analisis peranan antecedent beliefs terhadap sikap dan keinginan untuk adopsi self-service technology: studi kasus layanan myGrapari = The analysis of roles of antecedent beliefs towards attitude and intention to adopt towards self service technology: sase study myGrapari

Susan Eka Septyarini; Adrian Achyar, supervisor; Sumiyarto, examiner; Agung Nugroho, examiner ([Publisher not identified] , 2017)

 Abstrak

ABSTRAK
Self service technology SST cukup banyak tersedia di Indonesia, myGraPARI merupakan satu-satunya SST dibidang telekomunikasi. Penelitian ini ditujukan untuk mengetahui peranan dari antecedent belief terhadap sikap dan kecenderungan untuk adopsi myGRaPARI. Antecedent belief pada penelitiain ini yaitu perceived ease of use, perceived usefulness, need of interaction dan perceived risk sebagai variabel endogen. Sikap pada penelitian ini berfungsi sebagai variabel mediasi terhadap kecenderugan untuk adopsi. Peneitian ini melibatkan 145 responden, dan data peneitian diproses dan dianaisis menggunakan metode Structural Equation Modeling SEM . Temuan dari penelitian ini yaitu perceived ease of use, dan need of interaction tidak signifikan memepegaruhi sikap konusmen unuk adopsi SST, namun perceived usefulness dan perceived risk signifikan berpengaruh terhadap sikap konsumen untuk adopsi SST.

ABSTRACT
We can found Self Service Technology SST easily in Indonesia. One of SST is myGraPARI, a SST in telecommunication. This research is to explore the roles of antecedent belief toward attitude and intention to adopt toward myGraPARI. The antecedent beliefs in this research are perceived ease of use, perceived usefulness, need of interaction and perceived risk as endogen variable. Attitude as mediating variable toward intention to adopt. This research engaged 145 respondents, the data was processed and analyzed with Structural Equation Model SEM . The findings in this research are perceived ease of use, and need of interaction have not significant influence toward attitude to adopt. However, Perceived Usefulness and Perceived risk have significant influence to attitude towards intention to adopt.

 File Digital: 1

Shelf
 S68400-Susan Eka Septyarini.pdf :: Unduh

LOGIN required

 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S68400
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2017
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiv, 92 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S68400 14-19-498069816 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20456470
Cover