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Advertising in new formats and media: current research and implications for marketers

edited by Patrick De Pelsmacker (Emerald, 2016)

 Abstract

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

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 Metadata

Collection Type : eBooks
Call Number : e20469491
Additional entry-Personal name :
Subject :
Publishing : United Kingdom: Emerald, 2016
Responsibility Statement edited by Patrick De Pelsmacker
Language Code eng
Edition First edition
Collection Source Emerald
Cataloguing Source LibUI eng rda
Content Type text
Media Type computer
Carrier Type online resource
Physical Description xviii, 412 pages : illustration
Link https://www.emeraldinsight.com/doi/book/10.1108/9781785603129
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Call Number Barcode Number Availability
e20469491 02-18-889175387 TERSEDIA
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