Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Pohan, Cut Putri;
Sri Rahayu Hijrah Hati, supervisor; Adi Zakaria Affif, examiner; Tengku Ezni Balqiah, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019)
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 T52504-Cut Putri Pohan.pdf :: Unduh
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| Jenis Koleksi : | UI - Tesis Membership |
| No. Panggil : | T52504 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Program Studi : | |
| Subjek : | |
| Penerbitan : | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019 |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 81 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T52504 | 15-19-621947967 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20483040 |
