Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Pohan, Cut Putri;
Sri Rahayu Hijrah Hati, supervisor; Adi Zakaria Affif, examiner; Tengku Ezni Balqiah, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019)
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 T52504-Cut Putri Pohan.pdf :: Download
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| Collection Type : | UI - Tesis Membership |
| Call Number : | T52504 |
| Main entry-Personal name : | |
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| Additional entry-Corporate name : | |
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| Publishing : | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019 |
| Cataloguing Source | LibUI ind rda |
| Content Type | text |
| Media Type | unmediated ; computer |
| Carrier Type | volume ; online resource |
| Physical Description | xii, 81 pages : illustration ; 28 cm + appendix |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 3 |
| Call Number | Barcode Number | Availability |
|---|---|---|
| T52504 | 15-19-621947967 | TERSEDIA |
| Review: |
| No review available for this collection: 20483040 |
