Buku Teks :: Kembali

Buku Teks :: Kembali

Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business

Rand, Paul M. (McGraw-Hill , 2014)

 Abstrak

Foreword / by Margo Georgiadis, President , Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.872 RAN h
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: McGraw-Hill , 2014
Sumber Pengatalogan: LibUI eng rda
ISBN: 9780071816212
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi:
Catatan Seri:
Catatan Umum: Include endnote and index
Catatan Versi Asli:
Deskripsi Fisik: xxi, 229 pages; 24 cm.
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
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No. Panggil No. Barkod Ketersediaan
658.872 RAN h 01-18-03809 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20487961
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