Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

A study on product innovation portfolio and customer value creation: bridging entrepreneurial risk-taking orientation and marketing

Maklon Felipus Killa (Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017)

 Abstrak

ABSTRACT
The aims of this study is to investigate the role of product innovation portfolio and customer value creation in bridging the gap of research entrepreneurial risk-taking orientation and marketing. Wood crafts firms that are in the city of Bandung, Yogyakarta and Solo which has been regarded as a creative city in Indonesia used as a sample. Sampling was done by using a combination of purposive sampling and convenience sampling. Data were collected using a questionnaire given directly to the respondent. The total data used for analysis about 172 respondents. Data analysis used in this research is Structural Equation Modeling (SEM) with the AMOS program. The results show that product innovation portfolio serves as mediating on the relationship between entrepreneurial risk-taking orientation and marketing performance. Futhermore, the results also find that customer value creation has a positive effect on marketing performance.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 658 AMJ 9:2 (2017)
Entri utama-Nama orang :
Penerbitan : Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
Sumber Pengatalogan : LibUI eng rda
ISSN : 20855044
Majalah/Jurnal : ASEAN Marketing Journal
Volume : Vol. 9, No.2, Desember 2017: Hal. 80-89
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik : http://journal.ui.ac.id/index.php/amj/article/view/5718
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lt 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658 AMJ 9:2 (2017) 03-19-574776498 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20496877
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