Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Consumer behavior: a new development of consumer search behavior typology

by Wahyuningsih ([Publisher not identified] , 2006)

 Abstrak

Classifying target markets into groups of consumers assists marketers to clearly Identify and satisfy the needs and wants of each group. Parallel with this argument, this paper examines a new way of segmenting consumer market from the behavior of consumer. Three types of consumer (passive, rational-active, and relational-dependent) have been tested empirically based on theoretical background. Discussion and conclusion derived from this study are presented.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : MUIN-XXXV-1-Jan2006-12
Entri utama-Nama orang :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2006
Sumber Pengatalogan :
ISSN :
Majalah/Jurnal : Manajemen Usahawan Indonesia
Volume : Vol. XXXV (1) Januari 2006: 12-18
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
MUIN-XXXV-1-Jan2006-12 03-20-202580869 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 91085
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