Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Pengaruh musik pada perilaku berbelanja konsumen di lingkungan jasa retail

oleh Ari Setiyaningrum ([Publisher not identified] , 2006)

 Abstrak

Music is one of physical surrounding which can affect shopping behavior in service settings. The state that music can be used to affect shopping behavior comes from the atmosphere concept and environmental psychology theory. Many studies provide some empirical evidence to support that music affect the amount of time and money which shoppers spend in service settings. Therefore, it is important for service providers, especially retailers to apply this musical effects to the development of more effective retail and service strategies regarding the selection of appropriate background music. Retailers can apply some guidances which proposed by Herrrington and Capella to determine the appropriate background music.

 File Digital: 1

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : MUIN-XXXV-7-Juli2006-38
Entri utama-Nama orang :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2006
Sumber Pengatalogan :
ISSN :
Majalah/Jurnal : Manajemen Usahawan Indonesia
Volume : Vol. XXXV (7) Juli 2006: 38-43
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
MUIN-XXXV-7-Juli2006-38 03-20-787195832 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 92220
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