Profil Robries
Robries Gallery, didirikan pada 2015 oleh Syukriatun Niamah dan koleganya, bertujuan mengubah perspektif tentang sampah plastik melalui edukasi dan menciptakan produk bernilai dari limbah. Mereka mengusung konsep "rethink and recreate out of waste material" dan telah berkolaborasi dengan lebih dari 100 klien di berbagai negara. Selain bekerja sama dengan bank sampah dan komunitas lingkungan, Robries juga berkolaborasi dengan pemerintah dan lembaga untuk mendaur ulang limbah, menciptakan lingkungan sehat, serta mengubah sampah plastik menjadi produk artistik. Produk yang dihasilkan mencakup dekorasi rumah, perhiasan, alat makan, hingga filamen untuk pencetakan 3D.

Robries' Profile
Robries Gallery, founded in 2015 by Syukriatun Niamah and colleagues, aims to change perspectives on plastic waste through education and creating valuable products from waste. They carry the concept of "rethink and recreate out of waste material" and have collaborated with more than 100 clients in various countries. Apart from collaborating with waste banks and environmental communities, Robries also collaborates with governments and institutions to recycle waste, create a healthy environment, and turn plastic waste into artistic products. The products produced include home decorations, jewellery, cutlery, and even filament for 3D printing.

Situation Analysis
The communication media used by Robries are websites and Instagram. The Robries website consists of several pages with different substances. Starting from providing basic information about products, projects, and information about Robries. Apart from the website, Robries actively uses Instagram as a two-way interaction communication platform. The content is quite varied, namely information about products, projects, collaborations, education about plastic waste, as well as promotion of Robries events and activities. Based on market analysis, Ecollabo8 is a competitor operating in the same industry. Meanwhile, interviews with consumers showed that the lack of desire to buy was caused by several factors. These factors include lack of urgency in purchasing, doubts about quality, never having seen the product in person.

Goal
Make people who are already interested in Robries products want to own Robries products.

Strategy
Using experience marketing to provide experiences to see, try, and make Robries products which are divided into 3 phases, namely Pre-Experience, Consumer Experience, and Post Experience.

Target Consumer
This program targets:

Key Message
"Waste into Wonder"

Schedule
17 - 25 February 2023

Budget
Rp61,827,000

Evaluation
KPI:

• Increased engagement rate to more than 2.7%
• There are more than 100 likes for each upload
• There are more than 5 comments on each upload
• The showcase room is attended by more than 50 visitors a day
• More than 50% of participants who attended became more confident and wanted to buy Robries products which will be measured through a post survey
• There are more than 10 registrants in one workshop session
• More than 50% of participants who attended had a better understanding of product quality
• There are more than 100 likes for each upload
• There are more than 5 comments on each upload