Anthoni Suwono
Customer experience dan kaitannya dengan loyalitas konsumen Hoka Hoka Bento: perspektif B2C = Customer experience and its correlation with Hoka Hoka Bento's customers loyalty: B2C perspective
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Zilla Rehuel Lanterani
Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Qonita Ayu Nur Hasanah
Analisis Pemasaran Sensorik Dalam Menciptakan Pengalaman Konsumen (Studi Kasus Pada Atsiri diSarinah) = Sensory Marketing Analysis In Creating Consumer Experience (Studi Kasus Pada Atsiri diSarinah)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Nadira Salsabila Zulhambri
Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Maria Malakalamere
Analisis pengaruh permission e-mail marketing terhadap brand image dan perilaku konsumen Starbucks Indonesia = Effect of permission e-mail marketing on brand image and consumer behavior Starbucks Indonesia / Maria Malakalamere
2017
 UI - Tesis Membership