Buku Teks :: Kembali

Buku Teks :: Kembali

Hey whipple, squeeze this : the classic guide to creating great advertising

Luke Sullivan (John Wiley and Sons, Inc., 2022)

 Abstrak

Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 659.13 SUL h
Entri utama-Nama orang :
Subjek :
Penerbitan : New Jersey: John Wiley and Sons, Inc., 2022
Sumber Pengatalogan: LibUI eng
ISBN: 9781119819691
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: sixth edition
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xvi, 392 pages : illustration ; 23 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI Lantai 2 (Buku Teks)
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
659.13 SUL h 01-24-00094 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 9999920539654
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