Burton, Philip Ward, 1910-
Advertising copywriting
Grid Publishing, 1978
 Buku Teks SO
Burton, Philip Ward, 1910-
Advertising copywriting
NTC Business Book, 1991
 Buku Teks
Barry, Pete S.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks SO
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
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Klein, Erica Levy
Write great ads : a step-by-step approach
John Wiley & Sons, 1990
 Buku Teks SO