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Markman, Arthur B.

Open innovation: academic and practical perspectives on the journey from idea to market

Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful....

Oxford: Oxford University Press, 2016

e20470509

eBooks Universitas Indonesia Library