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Tyreman, David, author

World famous: how to give your business a kick-ass brand identity

There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business...

New York: American Management Association;, 2009

e20447917

eBooks Universitas Indonesia Library

Nelson, Julie A., author

Economics for humans

Abstract: "Julie A. Nelson debunks theories that teach us that our economic lives are somehow separate from our moral values and our human relationships." "The impediment to envisioning a more considerate economic world, Nelson demonstrates, is a particular assumption that is shared by both neoliberals and the Left. Despite their seemingly...

Chicago: University of Chicago Press, 2006

174 NEL e

Buku Teks Universitas Indonesia Library

Urquhart-Brown, Susan, author

The accidental entrepreneur: the 50 things i wish someone had told me about starting a business

Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of...

New York: American Management Association, 2008

e20448533

eBooks Universitas Indonesia Library

Fabozzi, Frank J.

Financial economics

"Financial Economics has quickly established itself as a strong and growing market. Introduction to Financial Economics by Frank Fabozzi, Edwin Neave, and Gaofu Zhou presents an introduction to basic financial ideas through a strong grounding in microeconomic theory. This calculus based text explores the theoretical framework for analyzing the decisions...

Hoboken, NJ : Wiley Blackwell, 2011

332 FAB f

Buku Teks Universitas Indonesia Library

Goulston, Mark, author

Just listen: discover the secret to getting through to absolutely anyone

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience...

New York: American Management Association, 2010

e20448844

eBooks Universitas Indonesia Library