Ditemukan 41 dokumen yang sesuai dengan query
Veloso, Maria, author
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven...
New York: [American Management Association, ], 2013
e20437502
eBooks Universitas Indonesia Library
Viranti Mustika Sari, author
Seiring dengan pertumbuhan dan evolusi internet, electronic word of mouth telah menjadi fenomena yang penting. Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth (eWOM) di social media twitter terhadap minat beli konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 responden yang pernah terpapar...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Eksi Nadiasti, author
Tesis ini membahas mengenai dampak penggunaan social media (Twitter) sebagai alat komunikasi pemasaran yang dilakukan oleh Soyjoy melalui kampanye online Soyjoy Healthylicious, terhadap proses pengambilan keputusan konsumen. Penelitian ini merupakan penelitian kuantitatif dengan disain deskriptif. Hasil penelitianmenyarankan bahwa social media mempengaruhi proses pengambilan keputusan konsumen. Namun sebaiknya komunikasi pemasaran melalui...
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T-pdf
UI - Tesis (Open) Universitas Indonesia Library
Finadya Rienetta, author
Fokus dari laporan ini adalah untuk membahas pengaruh dari pemasaran melalui media sosial yang dilakukan oleh luxury brands terhadap ekuitas nilai, ekuitas merek, ekuitas hubungan, ekuitas konsumen, dan intensi membeli. Hasil penemuan ini mengungkapkan bahwa pemasaran melalui media sosial memiliki pengaruh positif terhadap ekuitas nilai, ekuitas merek, dan ekuitas hubungan....
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S63332
UI - Skripsi Membership Universitas Indonesia Library
Hartley, Darin, author
Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them?
Whether you're a consultant, communications professional, or corporate CEO, this book can help you leverage the power of social networking....
Alexandria, Virginia: American Society for Training & Development, 2010
e20441049
eBooks Universitas Indonesia Library
Walkup, Renee P., author
In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book...
New York: American Management Association, 2006
e20441720
eBooks Universitas Indonesia Library
William, Miller, author
For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying -- especially the cold calling. Knock Your Socks Off Prospecting shares the hard-won, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople -- in the trademark, fun style of the best-selling Knock Your Socks...
New York: American Management Association, 2005
e20441762
eBooks Universitas Indonesia Library
Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses...
United Kingdom: Emerald, 2016
e20469603
eBooks Universitas Indonesia Library
Walkup, Renee P., author
It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference...
New York: [American Management Association;, ], 2011
e20440598
eBooks Universitas Indonesia Library
Goldman, Jeremy, author
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage...
New York: [American Management Association, ], 2013
e20436948
eBooks Universitas Indonesia Library
