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Ditemukan 42 dokumen yang sesuai dengan query
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Shabrina Anastasia Khairunnisa, author
Pengaruh Karakteristik Pribadi dan Pengaruh Sosial terhadap E-Loyalty Millennials: Peran Mediasi Perceived Usefulness dan Perceived Ease of Use = The influences of Personal Characteristics and Social Influence on E-Loyalty of Millennials: The Mediating Role of Perceived Usefulness and Perceived Ease of Use
ABSTRAK Perkembangan zaman digital mendorong meningkatnya platform digital termasuk e-commerce. Penelitian ini bertujuan untuk memahami bagaimana generasi Millennial membentuk hubungan loyal dengan e-commerce dengan mengembangkan model e-loyalty baru yang menganalisis pengaruh tidak langsung dari variable anteseden termasuk karakteristik pribadi seperti perceived compatibility, perceived innovativeness, dan subjective norms pada e-loyalty di kalangan...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi (Membership)  Universitas Indonesia Library
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Alma Roosnelia Putri, author
Antecedents of Millennials' Service Usage Intention: Online Grocery Service in Indonesia =Anteseden Niat Penggunaan Layanan Millenial: Layanan Grosir Bahan Makanan Online di Indonesia
The advent of technology has changed the retail landscape by disrupting existing businesses model. Keeping up with digitization, new digital platforms and online e-commerce players formed and cause changes in consumer behavior. Indonesia's Growth The online shopping ecosystem has even attracted retailers to sell special product categories including food and groceries....
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi (Membership)  Universitas Indonesia Library
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