Ditemukan 28 dokumen yang sesuai dengan query
Tian, Kelly, author
Westport: Quorum Book, 2002
658.473 TIA c
Buku Teks Universitas Indonesia Library
[This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. , This book examines critical service-management concepts that have direct application in the retail...
New York: [Springer, ], 2012
e20397287
eBooks Universitas Indonesia Library
Finell, Dorothy, author
At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more...
New York: American Management Association, 2007
e20443699
eBooks Universitas Indonesia Library
Sherman, Andrew J., author
"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike...
New York: [American Management Association, ], 2004
e20438531
eBooks Universitas Indonesia Library
Boyer, Kenneth Karel, author
This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty...
New York: [American Management Association;, ], 2005
e20438462
eBooks Universitas Indonesia Library
Sherman, Andrew J., author
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices,...
New York: [American Management Association;;, ], 2011
e20436913
eBooks Universitas Indonesia Library
Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing, where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This book focuses...
United Kingdom: Emerald, 2016
e20469603
eBooks Universitas Indonesia Library
Ima Hardiman, author
Public relations, media, and advertising terms...
Jakarta: Gagas Ulung, 2006
659.2 Har e
Buku Teks Universitas Indonesia Library
