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"It is important for consumer to have brand awareness before choosing a new product, it divides into three dimensions; brand recognition, brand knowledge and brand opinion. The excessive used of social media Path™ among emerging well-off youth made electronic word-of-mouth an effective marketing strategy to increasing a popularity of a certain brand. This study aimed to understand the effect of e-WOM towards dimension of brand awareness on 'new' restaurant consumer. This was a field experimental research (e-WOM vs without e-WOM) done with an emerging well-off youth consumer as participants. Participants in Experiment Group (KE) (n=30) was given manipulation for five days while the Control Group (KK) (n=34) was not given any and after that their brand awareness was measured using a questionnaire. The results shows that eWOM has a significant towards the dimension of brand recognition (39.451; p < 0.05; ɸ = 0.785), brand knowledge (20.747; p < 0.05; ɸ = 0.569), and brand opinion (16.981; p < 0.05; ɸ = 0.515). We can conclude that eWOM can make consumer aware of a certain brand, shape their knowledge, and also their opinion. Therefore, 'new' restaurant owner can use e-WOM as a media to introduce their ‘new' restaurant to potential consumers.

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Penting bagi konsumen untuk memiliki kesadaran merek sebelum memilih produk baru. Kesadaran merek ‘baru’ dibagi dalam 3 dimensi yaitu: brand recognition, , brand knowledge, dan brand opinion. Maraknya penggunaan media sosial Path™ oleh konsumen emerging well-off youth membuat electronic word-of-mouth sebagai salah satu strategi pemasaran yang efektif untuk meningkatkan popularitas merek. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap dimensi kesadaran merek pada konsumen restoran ‘baru’. Penelitian ini menggunakan metode field experiment (eWOM vs tanpa eWOM) dengan karakteristik partisipan konsumen emerging well-off youth. Partisipan kelompok eksperimen (KE) (n = 30) diberikan manipulasi berupa pemberian eWOM selama 5 hari, sementara partisipan kelompok kontrol (KK) (n = 34) tidak diberikan manipulasi apapun. Kemudian seluruh partisipan KE dan KK diukur kesadaran merek menggunakan kuesioner. Hasil penelitian menunjukkan bahwa e-WOM berpengaruh secara signifikan pada dimensi brand recognition (39.451; p < 0.05; ɸ = 0.785), brand knowledge (20.747; p < 0.05; ɸ = 0.569), dan brand opinion (16.981; p < 0.05; ɸ = 0.515). Oleh karena itu dapat disimpulkan bahwa e-WOM dapat membuat konsumen mengenali suatu merek, membentuk pengetahuan, dan membentuk pendapat tentang merek suatu restoran baru. Dengan demikian e-WOM dapat digunakan sebagai cara untuk memperkenalkan merek restoran baru kepada calon konsumen."

"[The updated and expanded 6th edition of this classic text continues the tradition of taking contrarian stands on important economic issues, bringing fresh insight to established economic concepts and principles and to many topics that are new to this edition.;The updated and expanded 6th edition of this classic text continues the tradition of taking contrarian stands on important economic issues, bringing fresh insight to established economic concepts and principles and to many topics that are new to this edition., The updated and expanded 6th edition of this classic text continues the tradition of taking contrarian stands on important economic issues, bringing fresh insight to established economic concepts and principles and to many topics that are new to this edition.]"

"In an increasingly globalized world, terrorism can no longer be viewed as an isolated threat. Therefore, as argued in this article, realists' understanding is no longer sufficient in addressing the which terrorism poses to the international community. A new framework of security 'needs to be built, one which reflects the continuous development of security in the international system. By re-examining the construction of terrorism in the study of security and it in accordance with the ongoing process of globalization, the authors offer different '. in addressing terrorism more effectively."