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"ABSTRAKPerusahaan perdagangan konvensional sekarang semakin sulit karena membengkaknya biaya pemasaran dan turunnya margin keuntungan. Hal tersebut masih ditambah dengan kenyataan makin banyaknya wanita bekerja, bertambah macetnya arus lalu lintas serta tingginya resiko di jalan sehingga menyebabkan toko-toko semakin sepi pengunjung.Perkembangan teknologi informasi dan komunikasi sangat mendukung penerapan otomasi pemasaran dengan sistem call center terpadu untuk telemarketing yang memudahkan penjual menghubungi prospek, melakukan survei dan melakukan transaksi melalui saluran telekomunikasi. Potensi telemarketing sangat besar karena hampir semua keluarga di kota besar mempunyai telpon; bila dilihat dari sisi penjual, penjual akan dapat meningkatkan efisiensi karena dapat diputuskannya jalur distribusi yaitu barang dapat langsung dikirim dari pabrik ke pembeli.Pengembangan sistem telemarketing menjadi semakin mudah karena adanya teknologi DDE (Data Dynamic Exchange) dan OLE (Object Link and Embedded) yang memungkinkan menjalankan fungsi-fungsi dalam aplikasi lain dengan program sederhana.Studi kasus dalam tesis ini dilakukan terhadap beberapa sistem aplikasi telemarketing komersial dilakukan sebagai komparasi dari sistem yang ada di pasaran dengan kebutuhan bisnis perusahaan yang spesisfik dan harus terintegrasi dengan aplikasi back office yang sudah ada. Hasil studi kasus dapat dipakai sebagai referensi pada perancangan sistem telemarketing.Perancangan sistem telemarketing beserta call center-nya merupakan titik berat tesis ini dengan harapan dapat membantu praktisi pengembang perangkat lunak dalam membuat sistem telemarketing dengan mudah, murah dan cepat.

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ABSTRACTConventional trading company now is getting more trouble because of the increase of marketing expense and lower profit margin. In addition to the problems, the number of working women is currently higher, traffic is heavier than before and more dangerous occurs when driving in the street, therefore conventional store is becoming lack of visitors.The advancement of information technology and telecommunication that support the application of marketing automation with integrated call center system offers a new way of marketing called telemarketing. With telemarketing the seller can easily contact the prospective buyers, conduct surveys, and close transactions through the telecommunication tools. Telemarketing offer a big potential marketing ways as most families in the big cities have a phone and this system can shorten the distribution of goods from the factory to the buyer.Developing telemarketing system become more easy with help of DDE (Data Dynamic Exchange) and OLE (Object Link and Embedded) that enabling to run functions from other applications using simple program code.The case study of commercial telemarketing systems in this thesis intended as comparison of the system that can be bought in the market and the specific business needs, and the integration to the back office system they already have. The result of this case study can be used as reference when designing telemarketing system.I emphasized this thesis on the design of telemarketing system and the call center. I hope that this thesis will help the software developer to create telemarketing system easier, cheaper and faster."

"Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can: * define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting * develop a personalized script utilizing all the elements of a successful cold call * get valuable information from assistants -- and then get past them * view voice mail not as a frustrating barrier, but as a unique opportunity Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more."

"This text provides information on how to cold call successfully. It contains 100 ideas, scripts and examples for readers to try out."

"For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying -- especially the cold calling. Knock Your Socks Off Prospecting shares the hard-won, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople -- in the trademark, fun style of the best-selling Knock Your Socks Off series."

"It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers."

"In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again."

"Penelitian ini mengkaji mengenai praktik penawaran Kredit Tanpa Agunan (KTA) melalui telemarketing, serta menggagas regulasi yang paling tepat untuk menghadapi tantangan dalam penguatan transparansi informasi kredit atas bentuk penawaran KTA dimaksud. Metode penelitian yang digunakan adalah penelitian hukumatau penelitian yuridis yang bersifat normatif, dengan menggunakan pendekatan kualitatif, meliputi pendekatan perundang-undangan (statute approach)dan pendekatan analitis (analytical approach) baik atas bahan hukum primer maupun bahan hukum sekunder. Hasil penelitian menunjukkan bahwa untuk menciptakan kondisi perekonomian yang sehat dan agar Bank tidak kalah bersaing dengan industri FinTech yang juga menerbitkan produk serupa, diperlukan suatu penyempurnaan aturan yang menunjang transparansi informasi kredit. Pengaturan tersebut mengatur kewajiban bank untuk melengkapi kegiatan pemasaran dan persetujuan KTA yang dilakukan secara telemarketing dengan beberapa dokumen/ mekanisme penerimaan dan persetujuan tertulis. Kemudian diperlukan juga aturan tambahan mengenai kewajiban pemberian kesempatan kepada konsumen untuk mempelajari tawaran yang diajukan sebelum menyetujui penawaran KTA melalui telemarketing, yaitu periode bebas lihat (free look period).

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This research examines the telemarketing activities of No-Collateral Loan (NCL), as well as initiating the idea of the most appropriate regulations to face challenges in strengthening the transparency of credit information on the intended forms of NCL marketing. The study applies legal research or juridical research method that is normative, and put forward qualitative approaches, including the statute approach and analytical approach both on primary and secondary legal material. The results of the study show that in order to create a sustainable economic conditions and to compete with the outgrowing FinTech industry which also sells similar products, some existing regulations that emphasize the transparency of credit information are needed to improve. This arrangement regulates banking obligation to complete the NCL telemarketing and its approval procedure with some written acceptance and approval documents/mechanisms. Further, some additional rules are also needed regarding the obligation to give the opportunity to consumers to understand the loan quotation before agreeing what is offered through telemarketing, namely the free-look period."