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"With the increase of global trading activities and middle class consumers, Indonesia has become an attractive candidate for global companies looking to expand into new markets in the Asia-Pacific region. Indonesia offers growing market opportunities for future investors. On top of these rich potentials, the Indonesian public relations industry is also on the rise. Despite being a young industry, there is a growing demand for public relations services across all sectors (Yusuf, 2012). This growth is largely driven by the private sector, such as, property, finance, healthcare, technology and telecoms (Chan, 2011). Direct foreign investments are on the rise (Silaen and Sentana, 2013), which will result in an increase of occupational opportunities for public relations practitioners. Presently, international PR firms, such as, Edelman, Zeno Stratcom, Ogilvy, Weber Shandwick, and Burson-Marsteller have already established themselves in Indonesia. This paper, entitled "The Dynamic Public Relations Industry in Indonesia: Significant Frontiers and Influencers for Synergistic Communication," focuses on the development of the PR industry in Indonesia from its inception to its current state. Primary research includes different sets of interviews with public relations practitioners and Indonesian students studying public relations at university level in Indonesia and the United States. The result of these interviews will be utilized to analyze the history, predominant perceptions and current outlook of public relations practices, its role and function and the quality of PR education in Indonesia. Secondary research, on the other hand, in the form of theoretical frameworks will play a supportive role in framing arguments found in this body of work. All secondary research materials are retrieved from various scholarly journals, textbooks, and newspaper articles. Through this paper, the researcher wishes to provide essential contribution and analysis to explore the dynamic development of the public relations industry in Indonesia, which may then be utilized as a stepping-stone for future research."

"Penelitian ini mengangkat fenomena Kampanye Informasi publik di Indonesia.Pemerintahan Jokowi-JK mengusung Revolusi Mental sebagai gerakan perubahan pola pikir seluruh elemen bangsa.Seluruh lembaga pemerintah diinstruksikan mendukung gerakan ini dengan ruang Lingkup pelaksanaan disesuaikan dengan kontribusi lembaga pemerintah dalam sasaran Nawacita pemerintah.Dalam mengajak masyarakat, pemerintah melakukan Kampanye informasi publik Revolusi Mental dengan dukungan pengelolaan komunikasi publik/GPR.Kemendikbud salah satu lembaga pemerintah yang berkontribusi dibidang pembangunan kepribadian dalam kampanye informasi publik Revolusi Mental.Peneliti membatasi studi penelitian pada kasus yang dilaksanakan diHumas Kemendikbud, khususnya dalam perencanaan proses tersebut, peneliti menggunakan Model Proses Pembuatan Strategi dari Hart, disempurnakan oleh Moss dan Warnaby.Metode penelitian Kualitatif digunakan dengan pendekatan interpretif untuk menggali pengalaman Narasumber dan desain deskriptif menggambarkan secara detail tahapan dalam proses pembutan strategi. Melalui wawancara dan observasi, diketahui bahwa peran anggota organisasi dalam proses pembuatan strategi dapat mengalami perubahan peran. Faktor perubahan struktur organisasi, belum adanya peraturan pendukung serta latar belakang Narasumber menjadi faktor belum optimalnya pelaksanaan model ini diHumas Pemrintah dalam memelaksanakan kampanye informasi publik dalam konteks GPR di Indonesia.

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The research based onthe phenomenon of public information campaign in Indonesia. Jokowi-JK carries Revolusi Mental as a movement to change nation's mindset from all elements by instruct all government agencies to support this movement. The state agencies scope of implementation is targeted in government's vision in Nawacita. In public outreach, the government made public information campaign Revolusi Mental Revolution is supported byGPR. Kemendikbud one of the state agencies contributes Revolusi Mental public information campaigns to development personality.

Researcher narrowed the case study in Kemendikbud Public Relations, especially in planning the strategy process. Researcher use Model-Making Process Strategy of Hart, enhanced by Moss and Warnaby.

Qualitative research methods used by the interpretive approach to explore the experience of informants and Descriptive describes in detail the stages in the process strategy making. Through interviews and observation, it is known that members of the organization's role in the strategymaking process can change roles. Organizational structure changing, lack of regulatory support and background informant are some of the factor that this model has not beenimplemented optimally by state agencies Public Relations in implementing GPR context in public information campaign."

"Keterbukaan Informasi Publik sebagai tanggung jawab semua institusi publik dan hak warga Indonesia adalah dasar untuk mendorong bangsa menuju keadaan yang lebih independen dalam ekonomi sosial dan aspek politik melalui pembangunan berkelanjutan yang didukung oleh lembaga lembaga publik yang bersih dan transparan Namun fakta menunjukkan bahwa hukum Keterbukaan Informasi Publik UU KIP No 14 2008 dan prosedur untuk meminta dan menerima informasi publik masih belum banyak dikenal oleh warga negara Indonesia sehingga kesadaran masyarakat tentang ini masih rendah Dari hasil survei jumlah yang sangat besar 82 dari pemuda Indonesia berusia 18 24 tahun tingkat pendidikan tersier menginginkan pemerintah dan badan publik yang lebih terbuka Pemuda Indonesia berusia 18 24 tahun atau mahasiswa sebagai fokus dari makalah ini adalah demografi potensial untuk dididik mengenai Keterbukaan Informasi Publik Makalah ini bertujuan untuk menganalisis sosialisasi Keterbukaan Informasi Publik terhadap mahasiswa Universitas Indonesia oleh Kantor Komunikasi dan Informasi Universitas Indonesia KKI UI melalui perspektif manajemen hubungan masyarakat Sampai saat penulisan makalah ini KKI UI belum menciptakan program khusus yang melibatkan pemuda sehingga membuat segmen anak muda belum terdidik sepenuhnya tentang Kebebasan Informasi Publik Kata kunci Keterbukaan Informasi Publik pemerintahan terbuka public relations manajemen hubungan masyarakat mahasiswa pemuda Universitas Indonesia

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Freedom of Public Information as the responsibility of all public institutions and the right of the citizens of Indonesia is the foundation to push the nation towards a more independent state in its economy social and political aspects through sustainable development that is supported by clean and transparent public institutions However fact showed that the law of Freedom of Public Information UU KIP No 14 2008 and the procedure to ask and receive public information are still not widely known by the citizen of Indonesia thus the public awareness about this important issue is still low From a survey result an overwhelming amount of 82 of young Indonesians aged 18 24 years old tertiary education level wants a more open national government Young Indonesians aged 18 24 years old or university students as the focus of this paper is a potential demographic to be educated on the Freedom of Public Information This paper aims to analyze the socialization of Freedom of Public Information towards Universitas Indonesia university students by the Office of Communication and Information through the perspective of public relations management Until the time of writing of this paper the office has not yet created a program specifically engaging the youth thus making the youth segment not yet educated about the Freedom of Public Information to its fullest potential Keywords Freedom of Public Information open government public relations public relations management university students youth Universitas Indonesia"