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"Menawarkan produk pangan dengan harga lebih murah mendekati tanggal kadaluarsa disebut sebagai produk pangan suboptimal dinilai dapat mendorong pertimbangan pembelian oleh masyarakat. Hal ini didasarkan pada pengetahuan tentang pembelian produk makanan yang dikurangi harga oleh masyarakat dan potensi sampah di masyarakat terfokus. Studi ini bertujuan untuk berkontribusi pada evaluasi apakah menawarkan makanan suboptimal dengan harga lebih rendah akan mengurangi limbah makanan dalam rantai pasokan. Penelitian ini menganalisis pengetahuan, sikap, dan perilaku masyarakat terhadap penawaran harga produk yang kurang optimal di toko eceran. Penelitian dilakukan di tiga toko eceran di Kota Depok dengan menggali pertanyaan penelitian yang melibatkan 274 pelanggan toko eceran yang dianalisis berdasarkan kuesioner. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode analisis linier berganda menggunakan software SPSS. Hasil temuan menunjukkan bahwa pengetahuan, sikap, dan perilaku masyarakat mempengaruhi penawaran harga produk yang kurang optimal di toko eceran. Penelitian ini diharapkan dapat menjadi solusi yang efektif untuk mengatasi kelebihan pangan yang berujung pada food waste di tingkat eceran dalam pengelolaan pangan berkelanjutan.

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Offering food products at lower prices approaching the expiration date, referred to as suboptimal food products, is considered to be able to encourage purchasing considerations by the public. It is based on knowledge of purchasing price-reduced food products by the public and the potential waste in the community focused. The study aims to contribute to the evaluation of whether offering suboptimal foods at a lower price will reduce food waste in the supply chain. This study analyzes public knowledge, attitudes, and behavior toward suboptimal product price offers in eceran stores. The research was conducted in three eceran stores in Depok City by exploring research questions involving 274 eceran store customers who were analyzed based on a questionnaire. The approach used is a quantitative approach with multiple linear analysis methods using SPSS software. The findings show that public knowledge, attitudes, and behaviors influence suboptimal product price offers in eceran stores. This research is expected to be an effective solution to overcome excess food, which leads to food waste at the eceran level in sustainable food management."

"Berdasarkan data Riset Kesehatan Dasar pada tahun 2018, sebanyak 21,8% orang di Indonesia dengan usia >18 tahun mengalami obesitas. Dukungan selebriti dan sikap terhadap iklan merupakan salah satu faktor penting dalam strategi komunikasi pemasaran untuk mempromosikan suatu produk. Penelitian ini bertujuan untuk melihat peran dukungan selebriti dan sikap terhadap iklan dalam memprediksi intensi membeli konsumen pada produk 3 Skinny Minnies sebagai makanan diet. Penelitian ini merupakan penelitian non-eksperimental korelasional yang dilakukan secara daring kepada 118 partisipan dengan rentang usia 18-30 tahun. Perekrutan partisipan dilakukan melalui media sosial, seperti Instagram, LINE, Whatsapp, dan Twitter. Metode penelitian ini menggunakan metode survei dan menggunakan teknik purposive sampling. Alat ukur yang digunakan adalah source credibility model untuk dukungan selebriti, purchase intention scale untuk intensi membeli, dan biel and bridgewater’s scale untuk sikap terhadap iklan. Analisis penelitian ini menggunakan aplikasi IBM SPSS versi 20. Hasil menunjukkan bahwa dukungan selebriti dan sikap terhadap iklan secara bersamaan dapat memprediksi intensi membeli konsumen pada produk makanan diet (R2 = .247, p < .05).

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Based on Basic Health Research data in 2018, as many as 21.8% of the Indonesian population aged >18 years are obese. Celebrity endorsement and attitude toward advertisement are one of the important factors in marketing communication strategies to promote a product. This study aims to examine the role of celebrity endorsement and attitude toward advertisement in predicting consumer purchase intention on 3 Skinny Minnies products as diet food. This research is a non-experimental correlational study which was conducted on 118 participants with an age range of 18-30 years. Recruitment of participants was conducted through social media, such as Instagram, LINE, Whatsapp, and Twitter. This research method uses survey method and purposive sampling technique. The measuring instrument used is source credibility model for celebrity endorsement, purchase intention scale for purchase intention, and biel and bridgewater's scale for attitude toward advertisement. The analysis of this study is using the IBM SPSS version 20 application. The result shows that celebrity endorsement and attitude toward advertisement simultaneously could predict the diet food product purchase intention (R2 = .247, p < .05)."

"Skripsi ini meneliti tentang faktor-faktor yang memengaruhi intensi pembelian produk makanan Halal pada Pasar Modern di DKI Jakarta. Penelitian tentang produk makanan Halal telah banyak dilakukan. Namun, faktanya, kesadaran Muslim akan kehalalan produk yang mereka konsumsi di Pakistan masih rendah. Oleh karena itu, penelitian ini akan mengidentifikasi faktor kesadaran Halal, persepsi personal-sosial, pemasaran Halal, sertifikasi Halal, dan keyakinan agama terhadap intensi pembelian produk makanan pada pasar modern di DKI Jakarta. Penelitian menggunakan survey melalui self-administrated questionnaire. Analisis dalam penelitian ini menggunakan Structural Equation Model dengan Partial Least Square SEM-PLS . Hasil penelitian ini memiliki kesamaan dengan jurnal acuan di mana semua variabel berpengaruh terhadap intensi pembelian produk makanan Halal, kecuali kesadaran Halal responden yang berbelanja di pasar modern wilayah DKI Jakarta tidak mempengaruhi intensi pembelian.

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This research identifies factors that affecting intention to purchase Halal food product at Modern Retailers in DKI Jakarta. There have been many researches in conducting Halal products. However, in fact, halal awareness of the Muslims themselves doesn't affect intention to purchase of what they consume. Therefore, this research will exhibit five indicators Halal Awareness, Personal Societal Perception, Halal Marketing, Halal Certification, and Religious Belief toward intention to purchase Halal food product.

Survey through self administrated questionnare is used to collect the data and analysis using Structural Equation Model with Partial Least Square SEM PLS. This research has the similar results as the research that has been conducted before in Pakistan where all the variables influences intention to purchase Halal Food Product at Modern Retailers in DKI Jakarta, except the respondents'Halal Awareness of this research is still has no significant influence toward purchase."

"Dalam beberapa tahun terakhir, sertifikasi halal telah menarik perhatian para praktisi. sarjana. Konsumen Muslim sangat berhati-hati saat membeli Pastikan produk yang mereka beli halal dan tayyib (murni) sesuai keyakinan agama mereka (Wilson dan Liu, 2011). Selain munculnya konsep halal sebagai identifikasi produk muslim, konsep halal sudah melampaui masalah agama yang terbatas pada umat Islam di pasar utama (Hanzaee and Ramezani, 2011). Dalam masyarakat multi-etnis dan budaya yang beragam di Indonesia, sangat penting bagi masyarakat untuk memahami budaya dan agama mereka. Keharusan ini yang menjadi alasan umat Islam perlu mengetahui produk yang ingin mereka beli apakah halal atau tidak didasarkan pada sertifikasi halal yang tersedia pada produk atau layanan. Untuk itu, penelitian ini dilakukan untuk mengetahui apakah Halal dalam sebuah brand benar-benar mempengaruhi keinginan konsumen untuk membeli atau juga dipengaruhi oleh tingkat religiusitas masing-masing konsumen dan kesadaran mereka akan produk tersebut. Untuk menguji 12 hipotesis yang dibangun sesuai dengan model penelitian, desain penelitian survey digunakan dalam penelitian ini. Data dikumpulkan dengan menggunakan kuesioner yang dikumpulkan dari 241 responden dan dipilih dengan convenience sampling dengan metode judgemental sampling. Selanjutnya Structural Equation Model (SEM) untuk menguji hipotesis tersebut. Hasil pengolahan data memperlihatkan seberapa tingkat religiusitas, pengetahuan produk halal, kesadaran produk halal, dan sikap konsumen mempengaruhi tingkat product behavior intentions makanan halal di Jabodetabek.

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In recent years, halal certification has attracted the attention of practitioners. bachelor. Muslim consumers are very careful when buying Make sure the products they buy are halal and tayyib (pure) according to their religious beliefs (Wilson and Liu, 2011). In addition to the emergence of the concept of halal as a product of Muslim’s identification, halal transcends religious issues that are limited to Muslims in the main market (Hanzaee and Ramezani, 2011). In Indonesia's multi-ethnic and culturally diverse society, it is very important for people to understand their culture and religion. This necessity is the reason Muslims need to know whether the product they want to buy is halal or not based on the halal certification available on the product or service. For this reason, this study was conducted to determine whether Halal in a brand really affects consumers' desire to buy or is also influenced by the level of religiosity of each consumer and their awareness of the product. To test the 12 hypothesis built according to the research model, a survey research design was used in this study. Data were collected using a questionnaire collected from 242 respondents and using convenience sampling with judgmental sampling method. Structural Equation Model (SEM) also used to test the hypothesis. The results of data processing show how the level of religiosity, knowledge of halal products, awareness of halal products, and consumption attitudes affect the level of product behavioral intentions of halal food in Jabodetabek."

"Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme."

"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat mengkonsumsi produk makanan halal bagi konsumen muslim milenial yang berada di Indonesia. Sebanyak 200 sampel yang digunakan dalam penelitian ini berdomisili di DKI Jakarta, Bogor, Depok, Tangerang dan Bekasi. Data dikumpulkan dengan cara menyebarkan kuesioner online dan diisi secara individu oleh responden. Datatelah diperoleh diolah menggunakan software SPSS 22 dengan metode linier bergandaregresi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa faktor-faktor tersebut adalah Konsumen Muslim Milenial Indonesia yaitu sikap, norma subjektif, kontrol perilaku yang dirasakan, identitas diri agama, dan kewajiban moral berpengaruh signifikan terhadap niat mengonsumsi produk makanan halal. Penelitian ini diharapkan dapat menjadi acuan dalam pengambilan keputusan para pelaku bisnis bergerak di bidang produk makanan halal.

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This study aims to analyze the factors that influence intention consuming halal food products for millennial Muslim consumers in Indonesia. A total of 200 samples used in this study are domiciled in DKI Jakarta, Bogor, Depok, Tangerang and Bekasi. The data were collected by distributing online questionnaires and filling in individually by the respondents. Data

has been obtained processed using SPSS 22 software with multiple linear regression method. The results obtained from this study indicate that these factors are Indonesian Millennial Muslim Consumers, namely attitudes, subjective norms, perceived behavioral control, religious identity, and moral obligations have a significant effect on the intention to consume halal food products. This research is expected to be a reference in making decisions for business people engaged in halal food products."