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"This rigorous comparative study of national identity in Japan, South Korea, and China examines countries with long histories influenced by Confucian thought, surging nationalism, and far-reaching ambitions for regional importance.Contents1. Japanese national identity : a six-dimensional analysis /​ Gilbert Rozman2. South Korean national identity : a six-dimensional analysis /​ Gilbert Rozman3. Chinese national identity : a six-dimensional analysis /​ Gilbert Rozman4. The East Asian national identity syndrome /​ Gilbert Rozman5. Japanese national identity : evolution and prospects /​ Kazuhiko Togo6. Japan's national identity in postwar diplomacy : the three basic principles /​ Uuichi Hosoya7. Korean national identity : evolutionary stages and diplomatic challenges /​ Gilbert Rozman and Andrew Kim8. Unraveling national identity in South Korea : Minjok and Gukmin /​ Chung-in Moon9. China's national identity and foreign policy : continuity amid transformation /​ Jin Linbo10. China's national identity in diplomacy : noninterference in internal affairs /​ Ming Wan.Notes"

"ABSTRAKTesis ini membahas representasi identitas nasional Swedia yang terdapat di dalam media promosi IKEA dan mengunkap keterkaitan antara identitas nasional Swedia yang direpresentasikan oleh IKEA dengan diplomasi publik yang dilakukan oleh IKEA sebagai aktor non-negara. Penelitian ini adalah penelitian kualitatif dengan desain induktif. Hasil penelitian menemukan bahwa IKEA dan Swedia juga memiliki hubungan timbal balik yang menguntungkan dalam melakukan proses representasi identitas nasional ini. Selain itu, terjadi proses negosiasi dan adaptasi yang dilakukan oleh IKEA dalam merepresentasikan identitas nasional Swedia di negara yang berbeda-beda agar IKEA dapat lebih mudah diterima oleh masyarakat setempat. Di sisi lain, IKEA juga melakukan proses diplomasi publik dan dapat dianggap sebagai aktor diplomasi publik non-negara. IKEA menemui masalah kontroversial yang memiliki dampak negatif terhadap citranya dihadapan publik selama menjalankan kegiatan komunikasi. Namun demikian, dengan menggunakan identitas nasional Swedia sebagai salah satu alat diplomasinya, IKEA mampu mempertahankan reputasi dan citranya sehingga memiliki legitimasi dalam menjalankan perannya sebagai aktor diplomasi publik non-negara.

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ABSTRACTThis thesis discusses the representation of Swedish national identity in the promotional media published by IKEA and the link between the Swedish national identity represented by IKEA and the public diplomacy action conducted by IKEA as a non state actor. This study is a qualitative research with inductive design. The analysis found that IKEA and Sweden have a favorable and reciprocal relationship in the process of representation of Swedish national identity done by IKEA. In addition, there is a process of negotiation and adaptation by IKEA in representing Swedish national identity in different countries so that IKEA can be more easily accepted by the locals. On the other hand, IKEA also conduct public diplomacy actions and can be considered a non state public diplomacy actor. IKEA faced many controversial issues that have a negative impact on its image while conductingthese activities. Nevertheless, using Swedish national identity as one of its diplomatic tools, IKEA is able to maintain its reputation and image and maintain its legitimacy and influence in carrying out its role as a non state public diplomacy actor."