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"Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for con."

"Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme."

"Industri kosmetik terus mengalami perkembangan signifikan setiap tahunnya. Product packaging telah menjadi salah satu media pemasaran dari industri kosmetik di Indonesia. Fenomena ini akhirnya menimbulkan adanya pengaruh Brand Semiotics dan Brand Experience terhadap Product Packaging pada industri kosmetik di Indonesia. Data dikumpulkan dengan kuesioner yang disebar melalui sosial media dengan batasan umur minimal 16 tahun dan berdomisili di wilayah Indonesia. Penelitian ini mendapatkan 402 dengan 372 responden yang lolos pada tahap screening. Peneliti menggunakan Structural Equation Modelling (SEM) dengan aplikasi SPSS 29 dan Smart PLS 3 untuk menganalisis adanya pengaruh secara positif antar variable penelitian. Hasil penelitian menunjukkan bahwa brand semiotics memiliki pengaruh secara positif dan signifikan terhadap Sensory dan Affective Brand Experience. Sensory, Affective, dan Cognitive Brand Experience memiliki arah positif dan berpengaruh signifikan terhadap Brand Trust. Brand Trust memiliki arah positif dan signifikan terhadap purchase intention. Sedangkan, brand semiotics memiliki arah positif namun tidak memiliki pengaruh signifikan terhadap cognitive brand experience. Penelitian ini dapat digunakan oleh perusahaan industri kosmetik dalam pengambilan keputusan pada pembuatan kemasan pada produk mereka di wilayah Indonesia.

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The cosmetic industry continues to experience significant growth each year. Product packaging has become one of the marketing mediums for the cosmetic industry in Indonesia. This phenomenon has ultimately led to the influence of Brand Semiotics and Brand Experience on Product Packaging in the Indonesian cosmetic industry. Data was collected through questionnaires distributed via social media, with an age restriction of at least 16 years and domiciled in Indonesia. This study obtained 402 responses, with 372 respondents passing the screening stage. The researchers used Structural Equation Modelling (SEM) with SPSS 29 and Smart PLS 3 applications to analyze the positive influence among the research variables. The results showed that brand semiotics positively and significantly influenced Sensory and Affective Brand Experience. Sensory, Affective, and Cognitive Brand Experience positively and significantly influenced Brand Trust. Brand Trust had a positive and significant impact on purchase intention. Meanwhile, brand semiotics had a positive direction but did not significantly influence cognitive brand experience. This research can be used by cosmetic industry companies in making decisions regarding their product packaging in Indonesia."