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"ABSTRAKFaktor lokasi merupakan salah satu faktor yang dapat mempengaruhi kesuksesan suatu usaha. Adanya perbedaan sukses suatu usaha sering dipengaruhi ole faktor lokasi. Pertimbangan dalam penentuan lokasi usaha antara lain adalah pertimbangan aksesibilitas, visibilitas, dan jenis kegiatan masyarakat sekitarnya. Penelitian ini bertujuan untuk menguji pengaruh faktor lokasi terhadap kesuksesan usaha pada usaha fotokopi di sekitar kampus UI Depok. Untuk mencapai tujuan penelitian, analisis yang digunakan adalah analisis deskriptif dan analisis spasial berdasarkan hasil observasi lapang, wawancara, dan dengan memberikan kuesioner kepada 52 orang pemilik usaha jasa fotokopi yang ada di sekitar kampus UI Depok. Hasil analisis memberikan kesimpulan sebagai berikut: 1) Aksesibilitas memberikan pengaruh yang signifikan terhadap kesuksesan usaha. 2) Visibilitas memberikan pengaruh yang signifikan terhadap kesuksesan usaha. 3) Jenis kegiatan masyarakat sekitar memberikan pengaruh yang signifikan terhadap kesuksesan usaha fotokopi di sekitar kampus UI Depok.

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ABSTRACTFactors location is one of the factors that may influence the success of a business. The big difference in a successful business is often influenced by factors location. Considerations in determining the location of the business include consideration of accessibility, visibility and type of events surrounding communities. This study aims to examine the influence of location factor for the success of the business in the copier business around the UI campus in Depok. To achieve the purpose of research, analysis used is descriptive analysis and spatial analysis based on the results of field observation, interviews, and by giving questionnaires to 52 people photocopy service business owners who are around the UI campus in Depok. The results of the analysis provide the following conclusions: 1) Accessibility significant impact on business success. 2) Visibility a significant influence on the success of the business. 3) Type of activities surrounding communities have a significant influence on the success of the business copier around the UI campus in Depok."

"How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star."

"Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What America's changing demography means for business; how unconscious biases shape behaviors and beliefs; how to connect across cultures, borders, and perspectives; and, how to move beyond tolerating differences to capitalizing on them. "OtherWise" strips away the barriers of "us" and "them," and lays bare profound truths for relating to others around us."