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""There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes.""

"The concept of locus of control is one of the most influential concepts in all of psychological science and practice. Initially proposed by Julian Rotter in 1966, the year 2016 marks the 50th anniversary of his remarkable publication, Generalized Expectancies for Internal versus External Control of Reinforcement. As Perceived Control attests, Rotters concept continues to thrive, which bodes well for continuing its influence for another 50 years or more. Perceived Control commemorates this half-century anniversary by presenting contributions from leading figures, some of whom were there at the beginning, giving readers a valuable historical record that lets us see the key ingredients in Rotters initial contribution. Additional authors present contemporary cutting-edge summaries of the current state of our knowledge while giving us a roadmap for future developments."

"How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star."

"ABSTRAKSebagian besar orang tua sampai saat ini masih beranggapan bahwa kontrol yang tinggi berupa hukuman fisik serta berbagai macam perintah merupakan hal yang wajar diberikan dalam mendidik anak. Padahal beberapa penelitian sebelumnya menemukan pengaruh yang negatif dari praktek kontrol yang demikian terhadap perkembangan fungsi kognitif anak, salah satunya fungsi executive function (EF). Akan tetapi masih sedikit riset yang membahas lebih lanjut dinamika antar kedua variabel ini. Penelitian ini bertujuan untuk melihat kontribusi ujaran verbal yang dilakukan Ibu ketika mengontrol tingkah laku anak (management language) dalam memprediksi EF anak usia 48-72 bulan. Sebanyak 90 anak dan para Ibu diikutsertakan dalam aktivitas permainan yang direkam dengan durasi 10 menit untuk menentukan tipe management language (direction maupun suggestion) yang Ibu ucapkan selama bermain. EF anak diukur menggunakan serangkaian tes peforma yang terdiri dari Matahari/Rumput, Backwards Word Test, dan Dimensional Change Card Sorting. Hasilnya management language, khususnya management direction berkontribusi secara signifikan negatif terhadap perkembangan EF anak bahkan ketika pengaruh usia dan SSE telah dikontrol. Riset ini berimplikasi pada pengetahuan terkait cara Ibu mengontrol tingkah laku anak menggunakan komunikasi verbal yang dapat mengoptimalkan perkembangan EF anak usia prasekolah.

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ABSTRACTUntil recently, it is known that majority of parents consider a high control such as corporal punishment as well as a variety of commands are common practice in nurturing children. On the other hand, some studies have found a negative impact on the practice of such controls to the development of children's cognitive functions, including executive function (EF). Nevertheless, the number of study covering this issue is still limited. This study aimed to examine the contribution of verbal utterances used by mother when controlling the child's behavior, known as management language, in predicting EF on children age 48-72 months. A number of 90 children and the mothers participate in the game activity video-taped with a duration of 10 minutes to determine the type of mother’s utterance of language management (direction or suggestion) during activity. Child’s EF performance was measured using a series of tests consisting of Matahari/Rumput, Backwards Word Test, and Dimensional Change Card Sorting. The result showed that management language, especially management direction, had a significant negative contribution to the development of child’s EF, even when the effects of age and SSE are controlled. This research has implications on the way mother control child's behavior using verbal utterances that can optimize the development of EF preschoolers."