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ABSTRAK Industri hiburan di Indonesia seperti perfilman dipenuhi dengan aktor-aktor yang berdarah
?Indo? (setengah Indonesia setengah asing). Hal tersebut dikarenakan kebanyakan dari
mereka berwajah cantik dan tampan dan secara keseluruhan memiliki bentuk fisik yang
menarik. Penggunaan orang Indonesia mixed race tersebut sering kali secara tidak disadari
memberi makna bagi konstruksi keindahan fisik tersendiri dalam masyarakat. Film Lost in
Love merupakan contoh baik dari bagaimana orang mixed race merepresentasikan bagaimana
keindahan fisik ideal di Indonesia itu seharusnya. Film yang bertajuk drama cinta ini
dibintangi oleh 3 aktor yang semuanya berketurunan Eropa atau biasa disebut ?Indo?. Pisau
analisa utama dalam penelitian ini adalah teori mengenai hiperrealitas dari Jean Baudrillard
dan teori mengenai aestetik dari Immanuel Kant. Metode yang digunakan adalah
dekonstruksi yang biasanya digunakan dalam menganalisa post-strukturalisme dalam karya
sastra. Penggunaan aktor-aktor Indo dalam film Lost in Love tidak jauh-jauh dari
komodifikasi yang biasanya dilakukan dalam industri perfilman dan untuk ke depannya,
aktor-aktor berdarah Indo sepertinya akan kerap mewarnai industri perfilman dan hiburan
secara umum di tanah air karena selain wujud fisik yang menawan, permintaan akan mereka
tetap banyak.
ABSTRACT In Indonesia, people of mixed race ancestry who are usually called ?Indo? are usally lookedup because of their perceived beauty superiority. The entertainment industry usually employpeople who look like them because they attract audiences. These Indos can be foundespecially in the movies. Lost in Love is one of those films that like to use attractive eurasiansbecause of their unique looks. This drama genre movie casts 3 Indos as their main characters.Indos contributions to the entertainment industry subconsciously affects how their physicalbeauty are represented and perceived by society. This research mainly use Jean Baudrillard‟shyperreality and Immanuel Kant‟s aesthetic as analytical tool and deconstruction as themethod. Ultimately, besides being the tool of commodification, these Indos will probably stillbe widely used in the entertainment industry in the future because of the increasing demand., In Indonesia, people of mixed race ancestry who are usually called “Indo” are usally lookedup because of their perceived beauty superiority. The entertainment industry usually employpeople who look like them because they attract audiences. These Indos can be foundespecially in the movies. Lost in Love is one of those films that like to use attractive eurasiansbecause of their unique looks. This drama genre movie casts 3 Indos as their main characters.Indos contributions to the entertainment industry subconsciously affects how their physicalbeauty are represented and perceived by society. This research mainly use Jean Baudrillard‟shyperreality and Immanuel Kant‟s aesthetic as analytical tool and deconstruction as themethod. Ultimately, besides being the tool of commodification, these Indos will probably stillbe widely used in the entertainment industry in the future because of the increasing demand.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
