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"This volume contains papers from the Fourth KES International Symposium on Intelligent Decision Technologies (KES IDT?12), hosted by researchers in Nagoya University and other institutions in Japan. This book contains chapters based on papers selected from a large number of submissions for consideration for the conference from the international community. The volume represents the current leading thought in intelligent decision technologies."

"This volume contains papers from the Fourth KES International Symposium on Intelligent Decision Technologies (KES IDT?12), hosted by researchers in Nagoya University and other institutions in Japan. This book contains chapters based on papers selected from a large number of submissions for consideration for the conference from the international community. The volume represents the current leading thought in intelligent decision technologies."

"Buku yang berjudul "The consumer's good chemical guide : a jargon-free guide to the chemicals of everyday life" ini ditulis oleh John Emsley. Buku ini merupakan sebuah buku panduan mengenai bahan kimia untuk para konsumen."

"Industri fesyen adalah industri yang terus berkembang dengan banyak sekali brand yang terus bermunculan. Persaingan di industri fesyen menjadi semakin ketat yang membuat brand menjadi lebih berinovasi demi mempertahankan keeksistensisannya di industri tersebut. Salah satu strategi pemasaran yang banyak digunakan adalah Celebrity Endorsement. Celebrity Endorsement pada awalnya digunakan oleh luxury brand lalu saat ini brand mainstream pun banyak yang menggunakannya. H&M dan Topshop merupakan dua dari fashion retailer internasional yang melakukan Celebrity Endorsement dan meraih kesuksesan karena berhasil mempengaruhi keputusan pembelian konsumen. Jurnal tersebut akan menganalisa penggunaan celebrity endorsement dan pengaruhnya terhadap keputusan pembelian konsumen.

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Fashion is a growing industry with a lot of emerging brands. The industry is getting more competitive hence requires fashion brands to be innovative to maintain its existence. One of the marketing strategy used is Celebrity Endorsement. Celebrity endorsement was initially used by luxury brands, but then high-street fashion retail also use this strategy. Topshop and H&M are the two brands that use Celebrity Endorsement. Celebrity Endorsement of Topshop and H&M was proved to be successful in affecting consumer purchase decision. This paper will analyse the use of celebrity endorsement and its impact towards consumer purchase decision."