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"[Perkembangan internet memicu munculnya bentuk-bentuk baru dari kecerdasan kolektif, sebuah aplikasi yang dikembangkan pula oleh cosmopedia sesuai dengan butuhan mereka. Salah satunya adalah fandom atau komunitas fans yang kini berkembang di ranah online, seperti komunitas fans ?Shinhwa Changjo Indonesia?, yang memiliki kecerdasan kolektif berbasis internet yang mencakup informasi selama tujuh belas tahun serta memiliki budaya pengelolaan informasi yang tidak ditunjukkan oleh fandom K-Pop lain. Penelitian ini kemudian ingin mengetahui bagaimana budaya fandom mempengaruhi pembentukan kecerdasan kolektif berbasis internet, dan bentuk-bentuk seperti apa yang diciptakan fandom sebagai komunitas pengetahuan. Penelitian ini merupakan penelitian kualitatif dengan paradigma interpretif yang menggunakan metode etnografi virtual berupa wawancara virtual dan observasi partisipatif. Hasil penelitian mengungkapkan adanya perkembangan budaya komunitas fans menjadi lebih lokal dan memiliki hierarki sosial. Terdapat pula budaya partisipatoris yang ditunjukkan melalui sharing, kolaborasi, dan koordinasi sebagai bentuk kecerdasan kolektif berbasis internet milik fandom, yang pada gilirannya turut berperan dalam proses pembelajaran sosial baru mengenai budaya komunitas.;An online form of collective intelligence has emerged along the rise of internet, an application that have also been developed by cosmopedia according to their needs. One of these cosmopedia is online fandom or fans community, like ?Shinhwa Changjo Indonesia?, a fans community that own an online collective intelligence encompassing knowledge of seventeen years and a fandom culture of information management that no other K-Pop fandom showcased. This study aims to discover how fandom culture affect the formation of online collective intelligence, and the form that fandom as cosmopedia created. This research is a qualitative research with interpretativ paradigm, utilizing virtual ethnography in the form of virtual interview and participatory observation. This study found that fandom culture evolved into a more localized one with a social hierarchy. The participatory culture was also found, shown through sharing, collaboration, and coordination as the form of fandom?s online collective intelligence, which later on take part in the new social learning about community?s culture.;An online form of collective intelligence has emerged along the rise of internet, an application that have also been developed by cosmopedia according to their needs. One of these cosmopedia is online fandom or fans community, like ?Shinhwa Changjo Indonesia?, a fans community that own an online collective intelligence encompassing knowledge of seventeen years and a fandom culture of information management that no other K-Pop fandom showcased. This study aims to discover how fandom culture affect the formation of online collective intelligence, and the form that fandom as cosmopedia created. This research is a qualitative research with interpretativ paradigm, utilizing virtual ethnography in the form of virtual interview and participatory observation. This study found that fandom culture evolved into a more localized one with a social hierarchy. The participatory culture was also found, shown through sharing, collaboration, and coordination as the form of fandom?s online collective intelligence, which later on take part in the new social learning about community?s culture.;An online form of collective intelligence has emerged along the rise of internet, an application that have also been developed by cosmopedia according to their needs. One of these cosmopedia is online fandom or fans community, like ?Shinhwa Changjo Indonesia?, a fans community that own an online collective intelligence encompassing knowledge of seventeen years and a fandom culture of information management that no other K-Pop fandom showcased. This study aims to discover how fandom culture affect the formation of online collective intelligence, and the form that fandom as cosmopedia created. This research is a qualitative research with interpretativ paradigm, utilizing virtual ethnography in the form of virtual interview and participatory observation. This study found that fandom culture evolved into a more localized one with a social hierarchy. The participatory culture was also found, shown through sharing, collaboration, and coordination as the form of fandom?s online collective intelligence, which later on take part in the new social learning about community?s culture.;An online form of collective intelligence has emerged along the rise of internet, an application that have also been developed by cosmopedia according to their needs. One of these cosmopedia is online fandom or fans community, like ?Shinhwa Changjo Indonesia?, a fans community that own an online collective intelligence encompassing knowledge of seventeen years and a fandom culture of information management that no other K-Pop fandom showcased. This study aims to discover how fandom culture affect the formation of online collective intelligence, and the form that fandom as cosmopedia created. This research is a qualitative research with interpretativ paradigm, utilizing virtual ethnography in the form of virtual interview and participatory observation. This study found that fandom culture evolved into a more localized one with a social hierarchy. The participatory culture was also found, shown through sharing, collaboration, and coordination as the form of fandom?s online collective intelligence, which later on take part in the new social learning about community?s culture., An online form of collective intelligence has emerged along the rise of internet, an application that have also been developed by cosmopedia according to their needs. One of these cosmopedia is online fandom or fans community, like “Shinhwa Changjo Indonesia”, a fans community that own an online collective intelligence encompassing knowledge of seventeen years and a fandom culture of information management that no other K-Pop fandom showcased. This study aims to discover how fandom culture affect the formation of online collective intelligence, and the form that fandom as cosmopedia created. This research is a qualitative research with interpretativ paradigm, utilizing virtual ethnography in the form of virtual interview and participatory observation. This study found that fandom culture evolved into a more localized one with a social hierarchy. The participatory culture was also found, shown through sharing, collaboration, and coordination as the form of fandom’s online collective intelligence, which later on take part in the new social learning about community’s culture.]"

"Skripsi ini membahas kegiatan komunikasi yang terjadi dalam media komunitas alternatif penggemar klub Persib serta alasan mereka bergerak di jalur alternatif. Penelitian ini menggunakan kerangka pemikiran budaya organisasi, media alternatif, serta media komunitas dalam tataran produksi. Penelitian ini adalah penelitian kualitatif yang menggunakan wawancara mendalam dengan anggota serta observasi terhadap kegiatan komunikasi media komunitas sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa kegiatan komunikasi daring dan offline yang terbangun pada media komunitas dibentuk oleh budaya pendukung Persib, budaya media komunitas, serta peran dari pendiri media. Penelitian ini juga menemukan bahwa media komunitas tidak ingin terikat dengan fanzine atau media lain karena perbedaan idealisme yang dimiliki fanzine dengan anggota media komunitas alternatif.

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The focus of this study is to explain about communication activities established in alternative community media of Persib Football Club rsquo s fans and their reasons for being alternative media. This study uses organizational culture, alternative media, and community media as the framework of analysis in production level. Qualitative approach is chosen for this study, using in depth interview and observation to the community media as the technique for data gathering. As the result, the study shows that online and offline communication activities being held in community media are configured by Persib fan culture, community media rsquo s culture, and the role of media rsquo s founders. It also finds that community media do not aspire to be bound with fanzine or other media since there are idealism differences, which owned by fanzine and the members of alternative community media."

"Penelitian ini merupakan penelitian yang menggunakan metode kualitatif dengan menggunakan pendekatan studi kasus. Praktik fan culture tentunya banyak mengalami perkembangan akibat perkembangan teknologi komunikasi. Kajian ini memberikan gambaran tentang proses konsumsi dan produksi yang dilakukan oleh fandom Sepak Bola Jakarta yang merupakan pendukung Persija Jakarta di era digital. Peneliti menemukan bahwa Soccer Jakarta memiliki beragam produk yang ditunjukkan dengan berbagai jenis saluran media yang digunakan oleh fandom Sepak Bola Jakarta. Produk-produk Soccer Jakarta diidentifikasikan menjadi dua jenis besar, yaitu digital dan fisik dan beroperasi bukan berdasarkan keinginan mencari untung dan bergerak hanya berdasarkan kecintaan mereka pada Persija Jakarta sehingga dapat dikatakan telah melakukan praktik penggemar sebagai buruh.

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This research is a research that uses a qualitative method using a case study approach. The practice of fan culture has certainly undergone many developments due to the development of communication technology. This study provides an overview of the consumption and production processes carried out by the Jakarta Football fandom who are supporters of Persija Jakarta in the digital era. Researchers found that Soccer Jakarta has a variety of products which are indicated by the various types of media channels used by the Jakarta Soccer fandom. Soccer Jakarta's products are identified into two major types, namely digital and physical and operate not based on the desire to make profit and move only based on their love for Persija Jakarta so that it can be said that they have practiced fans as laborers."

"Pembahasan mengenai budaya populer selalu berkembang seiring dengan perkembangan media yang mendukung penyebaran mereka. Fandom media hiburan tersebut menjadi objek studi yang menarik banyak peneliti untuk melihat praktik budaya yang ada di dalamnya. Fandom anime, contohnya, merupakan salah satu pelanggan utama dalam studi mengenai praktik budaya yang terjadi dalam komunitas mereka masing-masing. Dalam penelitian ini, terdapat pembahasan mengenai bagaimana fandom anime di Indonesia membuat animeme (meme dengan topik anime) dengan nilai budaya yang terdiri dari budaya anime dan beragam budaya masyarakat Indonesia. Melalui praktik textual poaching (Jenkins, 1992) ini, akan ditelaah bagaimana fandom anime daring di Indonesia memaknai keberadaan mereka sebagai komunitas transnasional (Appadurai, 1996). Data berupa meme anime yang didapatkan dari Twitter akan dibahas dengan menggunakan kedua konsep tersebut. Hasil penelitian menunjukkan bagaimana fandom anime telah berkembang dari taraf komunitas transnasional yang memahami nilai-nilai budaya antar negara, menjadi komunitas transregional yang menunjukkan pemahaman akan nilai-nilai budaya yang berasal dari anime dan daerah-daerah tertentu di Indonesia. Istilah transregional menjadi cenderung lebih cocok untuk mewakili fenomena pengaruh budaya yang tidak lagi terbatas kenegaraan, melainkan kedaerahan ini. Peneliti berharap hasil penelitian ini dapat ikut berkontribusi pada perkembangan studi mengenai budaya populer, fandom, dan komunitas transnasional yang sering juga disebut sebagai global citizen.

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Discussions regarding popular culture has always developed in parallel with the development of the media that spreads them. Said media’s fandom becomes an interesting study that attracts many researchers to unravel the cultural practices they conduct. The anime fandom, for example, is a usual suspect for the study of their cultural practices. This research discusses how Indonesian anime fandom creates animemes (anime-themed memes) with the cultural values of anime culture and the culture of the people in Indonesia. Through this practice of textual poaching (Jenkins, 1992), this research will analyze how anime fandom practice their existence as a transnational community (Appadurai, 1996). The data discussed by these two theories are in the form of anime memes obtained from Twitter. The result shows that anime fandom has developed from a transnational community that practices the cultural values of a nation, into a transregional community that practices the cultural value of anime and particular regions in Indonesia. The term “transregional” tend to become much more suitable to represent the cultural influence of not only a nation or a country, but also a particular region’s culture. The researcher hopes that this research can contribute to the development of popular culture study, especially the study of fandom and transnational community, who are often referred to as global citizen."

"Penelitian ini membahas mengenai bagaimana anggota fandom musik pop melakukan engagement dan berpartisipasi dalam komunitas fanbase di media sosial, khususnya pada Instagram, Twitter, dan LINE yang termasuk dalam jajaran platform paling populer di Indonesia. Penelitian ini menggunakan metode penelitian kualitatif dan desain fenomenologi. Melalui wawancara dengan perwakilan dari lima komunitas fanbase, penelitian ini mengeksplor praktik-praktik yang dilakukan dalam fandom musik pop dari perspektif dan pengalaman penggemar. Hasil penelitian menunjukkan bahwa penggemar aktif terlibat dalam beragam proses produksi dan konsumsi konten, mulai dari informatif, interpretif, karya transformatif, proyek bersama komunitas, hingga merchandise. Produktivitas penggemar dalam melakukan berbagai aktivitas engagement tersebut menunjukkan adanya kesetiaan dan dedikasi terhadap musisi favorit. Selain itu, penelitian ini juga menemukan bahwa komunitas fanbase beroperasi berdasarkan konsep reward industry, yang mana penggemar termotivasi oleh adanya keuntungan-keuntungan emosional yang didapat dari interaksi dengan komponen industri, antara lain musisi, label rekaman, rekan media, dan promotor konser.

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This research discusses about how members of pop music fandoms engage and participate in fanbase communities on social media, specifically on Instagram, Twitter, and LINE which are among the most popular platforms in Indonesia. This research uses qualitative method with phenomenology design. Through interviews with representatives of five fanbase communities, this research explores practices in pop music fandom from the fans perspectives and experiences.

The result shows that fans are actively involved in various processes of content production and consumption, from informative, interpretive, transformative, community projects, to merchandise. Fans productivity in doing these engagement activities shows devotion and dedication to their favorite artists.

This research also finds that fanbase communities operate based on reward industry concept, in which fans are motivated by emotional rewards from interaction with industry components, such as the artist, record label, media partner, and concert promotor."

"JKT48, grup penyanyi yang merupakan sister group idola asal Jepang AKB48, saat ini merupakan penyanyi yang cukup dikenal di Indonesia karena fanatisme fansnya. Salah satunya adalah Kaskus JKT48 yang merupakan komunitas fandom penggemar JKT48 dan terbentuk online dari forum online kaskus. Kaskus JKT48 cukup terkenal karena kekompakan dan eksistensinya di kalangan fans JKT48. Penelitian ini kemudian ingin mengetahui bagaimana dinamika hubungan yang terjadi pada Kaskus JKT48 sehingga membuat Kaskus JKT48 sebagai komunitas online menjadi kompak. Dinamika hubungan dapat terjadi dari interaksi online dan offline, ikatan, pemaknaan identitas anggota sebagai bagian dari Kaskus JKT48, dan penggunaan media sosial (forum online dan Twitter) sebagai media komunikasi komunitas. Penelitian ini merupakan penelitian kualitatif dengan paradigma interpretif dan menggunakan strategi etnografi. Hasil dari penelitian ini yaitu terjadi dinamika komunitas Kaskus JKT48 karena interaksi online offline yang terus menerus terjadi. Dinamika berdampak pada ikatan dan kekompakan komunitas yang berkurang. Dinamika juga terjadi karena identitas anggota mulai terkontestasi dan muncul clique (kelompok dalam kelompok). Interaksi online dengan menggunakan berbagai media sosial juga menjadi pemicu munculnya dinamika dalam Kaskus JKT48 akibat adanya overload information dan membuat kejenuhan pada anggota komunitas.

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JKT48, a singer group which is Japanese idol sister group of AKB48 , is now a well-known singer in Indonesia because of fanaticism fans. One of them is Kaskus JKT48, the fandom community JKT48 fan that formed online by online forums known as Kaskus. Kaskus JKT48 is quite famous because of its coheisveness and its existence among JKT48 fans. This study want to know how the dynamics of the relationships that occur on Kaskus JKT48 thus making Kaskus JKT48 as a cohessive online community. The dynamics of the relationship can occur from online and offline interaction, bonding, meaning the identity of members as part of JKT48 Kaskus, and the use of social media ( online forums and Twitter ) as a community communication medium. This research use qualitative and interpretive paradigm by using ethnographic strategy.

The results of this study are the dynamics of JKT48 Kaskus community due to online and offline interactions that keep happen in it. The dynamics caused impact on bond and reduced community cohesiveness. Dynamics also occur because of the identity of the members began contested and appear clique ( groups within groups ). Online interaction using a variety of social media is also a trigger of dynamics in Kaskus JKT48 due to information overload and began appearing saturation on community members."

"Komunitas merek mengalami perkembangan, yang kemudian melahirkan komunitas merek online, dicirikan dengan penggunaan internet sebagai platformnya. Perkembangan ini tidak hanya bermanfaat bagi konsumen, tetapi juga bagi siapa saja yang aktif di pasar, salah satunya adalah meningkatnya loyalitas pelanggan. Tak hanya itu, keterlibatan pelanggan juga merupakan diskusi utama dalam komunitas merek online yang menggambarkan pengalaman interaktif konsumen, memiliki sifat iteratif yang dapat bertindak sebagai penyebab antecedent maupun akibat consequence. Oleh karena itu, penelitian ini bertujuan untuk membuktikan pengaruh komunitas merek online terhadap keterlibatan pelanggan, pengaruh keterlibatan pelanggan terhadap loyalitas merek, serta pengaruh mediasi loyalitas komunitas dalam pengaruh keterlibatan pelanggan terhadap loyalitas merek pada komunitas Mi Fans Indonesia. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan mengaplikasikan SEM melalui AMOS. Hasilnya adalah komunitas merek online terbukti secara positif mempengaruhi keterlibatan pelanggan, keterlibatan pelanggan terbukti secara positif mempengaruhi loyalitas merek, dan adanya peran mediasi loyalitas komunitas dalam pengaruh keterlibatan pelanggan terhadap loyalitas merek pada komunitas Mi Fans Indonesia.

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Brand community is experiencing growth, which then develops into online brand community, characterized by the use of the Internet as its platform. This development is not only beneficial for consumers, but also for anyone who is active in the market, one of which is increasing customer loyalty. More than that, customer engagement is also a major discussion in the online brand community that describes the interactive experience of the consumer, that has iterative nature act as an antecedent or consequence. Therefore, this study aims to prove the influence of the online brand community on customer engagement, the influence of customer engagement on brand loyalty, and the role of community loyalty as mediation in the influence of customer engagement on brand loyalty in Mi Fans Indonesia community. This thesis is conducted using quantitative analysis by applying SEM through AMOS. The result is online brand community is proved to affect customer engagement positively, customer engagement is proved to affect brand loyalty positively, and there is mediation role of community loyalty in the influence of customer engagement on brand loyalty in Mi Fans Indonesia community."

"Penelitian ini membahas mengenai pengalaman konsumen yang mengkonsumsi BTS Meal dan merupakan seorang ARMY BTS, atau komunitas fandom penggemar BTS. Pada hari peluncurannya di Indonesia tanggal 9 Juni 2022, McD berhasil menciptakan respon luarbiasa dari masyarakat, melalui menu kolaborasinya bersama BTS yang dinamakan BTS Meal. Meski menu yang ditawarkan adalah menu regular yang dijual McD yaitu 9 buah mcnuggets, french fries, saus chilli, saus cajun dan medium drink, keuntungan McD secara global dilaporkan berhasil mencapai US$ 2,22 miliar atau setara Rp 32,1 T, penjualan bersih McDonald’s’s naik 57% sebesar US$ 5,89 milliar atau setara dengan Rp 85,3 T, dan secara global meningkat 40,5% dari tahun sebelumnya. Di Indonesia, keberhasilan menu kolaborasi ini terlihat dari penutupan beberapa gerai McD yang tidak sanggup meneruskan penjualan akibat kerumunan yang tercipta, serta ditemukannya beberapa bungkus BTS Meal dijual kembali dengan harga yang fantastis pada platform e-commerce. Selain itu, #BTSMeal juga berhasil menjadi trending topic posisi ketiga di seluruh dunia dengan total 21.000 tweets (Nafasya, 2021). Hal ini membuat peneliti membagi ruang penelitian ke dalam tiga bagian besar yaitu 1) fandom, 2) tindakan komunikasi yang berisi ekspresi simbolik dalam digital fandom, fanatisme dan textual poachers, serta 3) konsumsi dalam perspektif consumer culture theory. Paradigma yang digunakan adalah konstruktivis dengan pendekatan kualitatif dan strategi penelitian studi kasus. Data diperoleh dari hasil wawancara terhadap tiga informan yang tergolong sebagai fans dengan tingkat ultimate loyalty, observasi dan studi literatur. Hasil penelitian ini menunjukkan bahwa 1) pendefinisian diri dalam fandom mendorong aktifitas konsumsi BTS Meal serta 2) dalam konteks budaya konsumsi, fandom hadir sebagai aspek dasar dengan bagian yang cukup besar, dalam mendorong suatu aktifitas konsumsi.

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This study discusses the experiences of consumers who consume BTS Meal and are a BTS ARMY, or the fandom community of BTS fans. On the day of its launch in Indonesia on June 9, 2022, McD managed to create an extraordinary response from the community, through its collaboration menu with BTS called BTS Meal. Although the menu offered is the regular menu that McD sells, namely 9 mcnuggets, french fries, chilli sauce, cajun sauce and medium drink, McD's global profit is reported to have reached US$ 2.22 billion or equivalent to Rp. 32.1 T, net sales McDonald's's rose 57% to US$ 5.89 billion or equivalent to Rp 85.3 T, and globally increased 40.5% from the previous year. In Indonesia, the success of this collaboration menu can be seen from the closing of several McD outlets that were unable to continue sales due to the crowds created, as well as the discovery of several packs of BTS Meal being resold at fantastic prices on e-commerce platforms. In addition, #BTSMeal also managed to become the third position trending topic worldwide with a total of 21,000 tweets (Nafasya, 2021). This makes the researchers divide the research space into three major parts, namely 1) fandom, 2) communication actions that contain symbolic expressions in digital fandom, fanaticism and textual poachers, and 3) consumption in the perspective of consumer culture theory. The paradigm used is constructivist with a qualitative approach and a case study research strategy. Data were obtained from interviews with three informants classified as fans with the ultimate level of loyalty, observation and literature study. The results of this study indicate that 1) self-definition in fandom encourages BTS Meal consumption activities and 2) in the context of consumption culture, fandom is present as a basic aspect with a large enough share, in encouraging a consumption activity."

"Tesis ini membahas observasi dan partisipasi kegiatan komunitas tokusatsu dalam kaitannya dengan budaya konsumsi dan dinamika budaya penggemar teks budaya populer tokusatsu di indonesia. penelitian etnografis ini bertujuan untuk melihat interaksi budaya penggemar dalam komunitas yang menggemari budaya populer dan produksi budaya yang tercipta dari kegiatan penggemar budaya tersebut. hasil penelitian menyimpulkan bahwa aktivitas yang dilakukan di komutoku merupakan bentuk konsumsi kreatif dan menjadi komunitas sosial alternatif bagi penggemarnya.

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This thesis discusses the observation and participation of tokusatsu community activities in relation to the culture of consumption and the dynamics of the fan culture of the popular tokusatsu cultural texts in Indonesia. This ethnographic study aims to see the interaction of fan culture in the community who favor popular culture and cultural production created by the activities of these cultural enthusiasts. the results of the study concluded that the activities carried out in comedy are a form of creative consumption and an alternative social community for fans."

"Tesis ini membahas mengenai representasi fantasi boyfriend dalam fandom yang muncul karena hubungan parasosial. Dengan menggunakan paradigma konstruktivisme, penelitian ini merupakan penelitian kualitatif di mana peneliti melakukan analisis multimodalitas untuk melihat representasi fantasi boyfriend di Twitter yang disebabkan karena adanya hubungan parasosial. Selain analisis multimodalitas dilakukan pula wawancara untuk mengetahui bagaimana hubungan parasosial yang dirasakan penggemar dan bagaimana hal tersebut mempengaruhi representasi yang mereka gambarkan. Tujuan dari penelitian ini adalah untuk melihat representasi fantasi boyfriend yang hadir karena hubungan parasosial Teori yang digunakan adalah teori parasosial oleh Horton dan Wohl serta teori representasi oleh Stuart Hall. Konten Twitter akan dianalisis menggunakan analisis visual oleh Kress dan Van Leuween dan analisis Systemic Functional Linguistics (SFL). Hasil dari penelitian menunjukkan bahwa representasi fantasi boyfriend ditampilkan berdasarkan karakteristik idola yang penggemar dapatkan dari hubungan parasosial setelah mengkonsumsi media. Hubungan parasosial tidak hanya terjadi antara idola dan penggemarnya namun juga antar penggemar. Sedangkan, karakteristik idola yang didapatkan, merupakan dasar utama dalam merepresentasikan fantasi boyfriend itu sendiri.

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This thesis talks about how fans represent the fantasy of boyfriend with the help of parasocial relationship in their Tweets. Using constructivism as the paradigm, this research is a qualitative research where the researcher analyses some tweets using multimodality to help to see how the fantasy of boyfriend as the result of parasocial relationship. Besides multimodality, the researcher also did some interviews to find out how fans experience parasocial relationship and how they see their idol and imagining them as boyfriends.

The purpose of this research is to see how fans represent the fantasy of boyfriend that they have on the idols that is caused by parasocial relationship. Parasocial theory by Horton and Wohl dan representation by Stuart Hall are used in this research. Then, the tweets that are used in this research are analysed using visual analysis by Kress and Van Leeuwen and Systemic Functional Linguistic (SFL) by Halliday.

The results show that the fantasy representation of boyfriend following the parasocial relationship after using media. It also shows that parasocial relationship leads the fans to know about their idols characteristic that helps them to represent them as a boyfriend. It also shows that paracosial relationship not only happens between fans and their idol but also amongst the fans themselves. Results also show that the characteristic of the idol helps a lot to build the representation of boyfriends fantasy."