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"In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?"

""In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher."