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"It's a fact: more and more organizations are scaling back on their in-the-field sales operations. Today's sales pros have to build relationships and close deals over the phone in less time than ever before. This fully updated second edition of Selling to Anyone Over the Phone is the salesperson's ready-reference guide for generating the kind of product excitement that will ensure callbacks, partnering with gatekeepers and decision makers using personality-matching techniques, and generally boosting success rates. Including new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries, this revised edition features trust-building tips, an invaluable appendix on handling customer com plaints, new sample call dialogs, and all the specific, tactical techniques readers need to develop truly exceptional phone skills that will win over even the most reluctant customers."

"In a day and age where wireless digital communication devices are everywhere, the telephone remains a primary tool for cementing client relationships and establishing meaningful contact with the prospect. That’s why Selling to Anyone Over the Phone is a must-read for the marketer or salesperson. This is the one book that provides the understanding and know-how to successfully work the phone, get to the decision maker, and close the sale. Follow its advice, and you need never fear phone rejection again."

"Everyone wants to be charming - but most people don't realize just how dramatically charm can improve both their social lives and business relationships. In "The Power of Charm", personal success expert, Brian Tracy gives readers the tools they need to become more captivating and persuasive in any situation. From mastering body language to energising negotiation skills - and everything in between - this powerful book shows how anyone can become more charming, and make their greatest dreams come true. This is an extremely accessible and affordable new book by Tracy on a personal success topic he has never written on before. Brian's most popular success books, such as "Focal Point and Goals", focus on a single simple skill or behaviour. In fact, "Eat that Frog" is his top seller, and it - like "The Power of Charm" - is a short, affordable little book...and it has sold, and sold!"

"Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves."

"The function of scientific research is promoting the understanding of the world around us. In theory, anyway, the more we learn, the more potential we have of making our lives better. Thus, we have seen research in electronics provide us with computers, research in chemistry provide us with all manner of synthetics, and research in agriculture provide us with more food. Periodically, scientific research uncovers something that makes some of us uncomfortable. The discovery of the link between smoking and lung cancer and heart disease was not received well by the tobacco industry, and the link between global climate change and fossil fuel use has not been well received by the petroleum industry, to cite just two examples. Usually the response of those whose world has been disrupted by science is denial, often followed by attack on or ridicule of the science that has challenged them. In the long term, however, science usually turns out to be correct."