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"Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market."

""How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"-- Provided by publisher."

"The Paper Fish Process has been an extremely valuable tool that has enabled my team of highly committed individuals to dream big, debate intensely, and actually turn these ideas into actionable experiments in the field. For a brand leader in a highly competitive market, there is nothing like a tool that can energize a group of individuals and ultimately end up with a dynamic, executable plan. Paper Fish is that tool!"

"Skripsi ini menelusuri pengaruh dari peran pemerintah melalui kebijakan kebudayaan terhadap perkembangan kewirausahaan kreatif dari tahun 1990 sampai 2016. Teori koevolusi dan teori institusional merupakan basis teori dari analisis ini. Data kualitatif sekunder akan digunakan untuk melakukan studi kasus secara eksploratif. Tujuan utama dari skripsi ini adalah untuk menjelaskan bagaimana dan sampai sejauh mana kebijakan kebudayaan yang diformulasikan oleh pemerintah dapat berinteraksi dengan wirausahawan kreatif di tiap negara. Studi ini menunjukkan bahwa koevolusi yang terjadi di kedua negara dipengaruhi oleh beberapa faktor yang secara spesifik dimiliki tiap negara, seperti situasi perkembangan negara dan prioritas akan industri kreatif.

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This paper explores the influence of government roles through cultural policy towards the development of creative entrepreneurship from 1990 until 2016. Co evolutionary theory and institutional theory will be the theoretical basis for the analysis. Qualitative secondary data will be utilized to conduct this exploratory case study. The main objective of this thesis is to explain how and to what extent the cultural policy made by the government can interact with the creative entrepreneurs in each country. The study showed that the coevolution that occurs in both countries are affected by several country specific factors such as the countrys development situation and prioritization of creative industry. "

"Examines the creative processes of professionals in the advertizing industry, providing sketches that show how thoughts get turned into ideas, profiles with commentary from contributors from the Jupiter Drawing Room, McCann Erickson, Ogilvy &​ Mather, and other agencies, and discussing models of creativity, creative problem-solving devices, and related topics."

"This book provides easy-to-learn techniques, along with the latest research on how the brain works, that will enable you to get rid of the kind of thinking that holds you back and achieve what you want more quickly and effectively."