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"Authority confusion in a development area in the region, especially on tourism destinations, has increased the government's attention. The weaknesses of communication, coordination, and cooperation (3K) across sectors are sus¬pected to be the source of the inhibiting problem. The actors who have various authorities run less synergistically and sometimes tend to prioritize their sector ego. The Ministry of Tourism currently prioritizes the concept of single desti¬nation - single management that is believed to answer the problem of development of tourism destinations in Indonesia. Ten tourism destinations have been established into national priority destinations as well as being the focus and locus of implementing this concept. To that end, the government through the Ministry of Tourism encourages the birth of institutions that have an integrity of authority, namely in the form of Tourism Authority Agency (BOP). But there are still other patterns that can be held, such as Destination Management Organization (DM0) in the context of Destination Governance (DG). The discussion of the concept of BOP as an instrument of tourism destination development in the region became the focus of writing this article. A discussion on BOP concept management pattern with DM0 also needs to be done to be the source of consideration for policy improvement and planning for central and regional in the future."

"Tourist destination must have four components which include tourist attraction, good accessibility of various facilities, such as accommodation, restaurants, shopping and other services and tourism organizations. This study specially focuses on an emerging tourist destination named Tamansari Ciapus in the city of Bogor, West java. It aims to examine the roles of a resort accommodation, located in the area, in supporting the new destination. The study also wants to look at the roles and potential of local village communities in developing commonity-based tourism destination. It uses descriptive qualitative method of sata collection through the surveys, field observations and interview. This study reveals that the role of resort accomodation, in this case the highland Park Hotel, is quite important in the development of Tamansari Ciapus as a new destination. In many case, the resort is the very reason the the visitors come to the area. However, such a role is not yet optimum as there is not yet a cooperation between the resort, other attraction owners in the area (silk, mushroom cultivation, and other home industries) and also the local community. The resort guests, for instance, seldom visit areas outside the resrot. The role of the community is also quite significant in developing the area as a village tourism destination. Community organizations has been formed and tour packafes have been develped although the market is still limited. Other issues that need to be addressed includes the lack of tour guides, integrated souvenir centers and professionally-managed homestay."

"Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research."

"Suatu tujuan wisata, terutama di negara-negara berkembang menghadapi tantangan untuk membuat posisi tertentu yang berbeda dari tujuan lain. Sebuah cara yang potensial untuk membangun adalah dengan melihat ke dalam item yang benar-benar melekat dengan tujuan khusus pada budaya dan kearifan lokal, salah satunya adalah ikon kuliner sebagai bagian dari budaya tujuan. Tujuan dari penelitian ini adalah untuk mengamati pemahaman tentang alasan kuliner ikon dapat digunakan sebagai ikon tujuan wisata dan untuk menganalisis bagaimana ia dapat mengambil bagian dalam proses branding tujuan melalui metode kualitatif. Dengan menyelidiki pada dimensi simbolis dan fungsional kuliner ikonik dan menganalisis proses branding tujuan wisata, penelitian ini menemukan bahwa ikon kuliner memiliki hubungan erat dengan tujuan. Selain itu, juga melakukan sebagai peran utama untuk mewakili pariwisata identitas tujuan dalam destination branding. Tujuan dari penelitian ini adalah untuk mengamati pemahaman tentang alasan kuliner ikon dapat digunakan sebagai ikon tujuan wisata ini. Penelitian ini menggambarkan analisis mendalam pada dimensi simbolis dan fungsional kuliner ikonik. Hal ini juga untuk memahami dan menganalisis tentang bagaimana kuliner ikon sebagai ikon tujuan ini mengambil bagian dalam proses branding tujuan wisata ini.A tourism destination, especially in developing countries faced a challenge to create a specific positioning that is different from other destinations. A potential way to establish is by looking into item that really attached with the destination specifically on culture and local wisdom, one of them is iconic culinary as part of the destinations culture. The objective of this research is to observe an understanding on the reason of iconic culinary could be used as tourism destination?s icon and to analyze how it can take a part in destination branding process through qualitative methods. By investigating on symbolic and functional dimensions of iconic culinary and analyzing tourism destination branding process, this study found that iconic culinary has a tight association with destination. Moreover, it also performs as a primary role to represent tourism destination identity in destination branding. The purpose of this research is to observe an understanding on the reason of iconic culinary could be used as a tourism destination?s icon. This study describes a thoughtful analysis on symbolic and functional dimensions of iconic culinary. It is also to understand and analyze on how the iconic culinary as a destination?s icon takes part in tourism destination?s branding process."

"ABSTRACTThe eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences."

"This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals."

"Tujuan dari penelitian ini adalah untuk membahas mengenai pengaruh antara Destination Brand Authenticitiy dan Destination Brand Self-Congruence terhadap Destination Brand Engagement pada wisatawan Masjid Istiqlal. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 208 responden melalui penyebaran kuesioner secara online. Data yang didapatkan diolah mengunakan SPSS dan SmartPLS melalui analisis statistik deskriptif dan analisis statistik inferensial mengunakan SEM dengan pendekatan PLS-SEM. Hasil dari penelitian ini menunjukan bahwa Destination Brand Authenticity dan Destination Brand Self-Congruence memiliki pengaruh positif terhadap Destination Brand Engagement pada wisatawan Masjid Istiqlal.

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The purpose of this study is to discuss the effect of Destination Brand Authenticity and Destination Brand Self-Congruence on Destination Brand Engagement on Istiqlal Mosque tourists. This study uses a quantitative approach, done through a purposive-sampling technique which was carried out on as many as 208 respondents through an online questionnaire. The data obtained was processed using SPSS and SmartPLS through descriptive statistical analysis and inferential statistical analysis using SEM with PLS-SEM approach. The result of this study indicates that Destination Brand Authenticity and Destination Brand Self-Congruence have a positive influence on Destination Brand Engagement on Istiqlal Mosque tourists."

"Penelitian ini menganalisis destination branding pariwisata Indonesia di akun Instagram resmi yang dimiliki oleh Kementrian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) yaitu @kemenparekraf.ri. Destination branding terdiri atas dua poin penting yaitu identifikasi dan diferensiasi. Dengan menggunakan analisis semiotik pemasaran terhadap program kerja 10 Bali Baru, studi ini melihat brand dari kacamata pemilik brand. Penelitian ini diharapkan dapat memberikan referensi terhadap studi brand yang kebanyakan berfokus pada konsumen sehingga membuat kita mengerti bagaimana pemilik brand menerjemahkan pesan yang ingin disampaikan ke follower melalui post (gambar/video) dan caption di Instagram sehingga menghasilkan pesan yang dimaksud. Temuan antara lain bahwa hanya tiga dari sepuluh post terpilih yang mendukung program kerja tersebut. Sisanya dinilai tidak menjalankan poin diferensiasi dengan baik karena tidak mengenalkan destinasi wisata sebagai bagian dari 10 Bali Baru. Dari tujuh post yang tersisa, walaupun tidak mengenalkan sebagai bagian dari program kerja, namun tetap memberikan awareness berupa menampilkan update dari program kerja yaitu berupa perkenalan destinasi wisata dan atraksi wisata baru yang ada di destinasi wisata utama. Hal ini membuat tujuan dari akun tersebut tidak tercapai dengan sempurna. Post terpilih dinilai tidak digunakan secara maksimal karena hanya berisi update program kerja dan kebijakan yang telah dilaksanakan namun tidak dibarengi dengan konsistensi terhadap destination branding yang ada.

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This is an analysis study of destination branding on Indonesia tourism at official Instagram account owned by the Ministry of Tourism and Creative Economy (Kemeparekraf) @kemenparekraf.ri. Destination branding comprises of two key points that are identification and differentiation. By using marketing semiotic analysis against 10 Bali Baru programs, to the study views the brand from brands owner perspective. This research expects to provide a reference for brand study which mostly focused on consumers, so it will make us understand how the brand owner translate the message that want to convey through post (image/video and caption) in Instagram so it will be understood. Findings show that only three out of ten selected posts support the program. The rest are viewed didnt follow the differentiation point well because these posts didnt introduce the destination as part of 10 Bali Baru. Despite the lacking in programs introduction, the seven posts still provide awareness through update of the program which are travel destination introduction and their main attraction. This matter suggests that the purpose of the account have not yet been achieved. The selected posts are viewed as underutilized because they are only filled with the policy and programs update that already been implemented, and not aligned with the remining destination branding consistency."

"Penelitian ini didorong apresiasi pada pariwisata sebagai salah satu sektor industri yang berperan penting dalam ekonomi global, sehingga memicu pergerakan kegiatan pemasaran menuju pemasaran pariwisata. Oleh karenanya, penelitian ini meneliti tentang isu-isu vital dalam sebuah pemasaran wisata. Seperti misalnya citra destinasi wisata destination image , stereotip masyarakat destinasi wisata destination society stereotype , kedekatan terhadap destinasi wisata destination relationship closeness , sampai dengan jenis komunikasi pesan persuasif destinasi wisata destination communication type . Dengan memanfaatkan desain eksperimen, penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi wisata dan stereotip masyarakat destinasi wisata pada sikap terhadap destinasi wisata.Selanjutnya penelitian ini juga mengaplikasi prinsip kongruen dengan me-macthingkan antara destination image dan destination society stereotype untuk mencari kombinasi pesan persuasif yang paling sebangun dari suatu destinasi wisata, dan mengukur dampaknya pada sikap terhadap destinasi wisata. Dalam prosesnya penelitian ini mengaplikasikan relationship closeness dan destination communication type sebagai variabel moderasi, untuk memperkuat dampak tersebut. Temuan penelitian ini dapat memperkaya alternatif penelitian pemasaran pariwisata dan implikasinya, khususnya pada strategi penguatan kampanye pemasaran pariwisata.

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This research is motivated by the appreciation of tourism as one of the important industrial sectors in the global economy, triggering the movement of marketing activities towards tourism marketing. Therefore, this study examines the vital issues in a tourism marketing. Such as the destination image, destination society stereotypes, relationship closeness toward a tourism destination, also the destination communication type. By utilizing the experimental design, this study aims to determine how destination image and destination society stereotype influence attitude toward tourism destinations.Furthermore, this research also apply the concept of congruence with matching destination image and destination society steretypeto find the most appropriate persuasive message combination of a tourist destination, and measuring its impact on attitudes toward tourist destinations. In the process this research applies relationship closeness and destination communication type as a moderating variable, to reinforce the impact. The findings of this study is expected to enrich alternative tourism marketing research and its implications, particularly on strategies to strengthen tourism marketing campaigns."